Insurance is a contract, represented by a policy, in which an individual or entity receives financial protection or reimbursement against losses from an insurance company. The company pools clients’ risks to make payments more affordable for the insured.
Here are some types of insurance:
- Car Insurance: This is a type of insurance policy that financially protects a car owner in the event of physical damage or bodily injury resulting from traffic collisions and against liabilities that could also arise from incidents in a vehicle. It may also offer financial protection against theft of the vehicle and damage to the vehicle sustained from events other than traffic collisions, such as keying, damage sustained by colliding with stationary objects, and damage related to weather conditions.
- Home Insurance: This is a type of property insurance that covers losses and damages to an individual’s house and assets in the home. Home insurance provides liability coverage against accidents in the home or on the property. It typically covers internal damage, external damage, loss or damage to personal belongings, and injury that arises while on the property. For instance, if a tree falls on your home, home insurance could help cover the cost of repair. It may also provide living expenses if you’re unable to live in your home due to damage.
Insurance works by pooling risk among a large group of people. Everyone pays premiums, and those premiums are used to cover the costs of the few who do end up suffering a loss. The price of your insurance premiums is determined by the amount of risk you present to the insurance company – for example, a driver with a history of accidents will typically pay more for car insurance than a driver with a clean record.
In most countries, certain types of insurance are required by law, such as car insurance. Other types, like home insurance, might be required by a mortgage lender. Even when it’s not required, insurance is often a good investment because the potential costs of not having it (such as medical bills from an accident or the cost to rebuild a house after a fire) can be much higher than the cost of the insurance premiums.
Across our managed publishers, we see millions of Insurance online searches each month. We are able to leverage our contextual targeting engine to provide a unique opportunity for companies advertising Insurance products seeking to reach their target audience.
Reach Insurance Clients
We offer the ability to either advertise on pages next to Insurance content or to people who have previously looked at Insurance content in the past. We know that people looking at Insurance websites online are most likely wishing to change or update their Insurance policy.
Insurance Targeting Solutions
Our Realtime Insurance Targeting option allows an advertiser to run their advertising next to Insurance content as the individual looks at the page. This is the ultimate solution for advertising items like Insurance policies. We can run this targeting across our own managed supply and via audience extension.
Insurance Audience Targeting
Our Insurance Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at Insurance. This offers significantly larger scale than our Realtime Targeting option.
Popular Insurance searches
We see a wide range of Insurance related searches and content across our publishers. There are literally thousands of Insurance searches each month. The top twenty Insurance searches we see include;