Ecommerce, or Electronic Commerce, refers to the buying and selling of products and services over the Internet. It involves performing commercial transactions electronically, enabling customers and businesses to do online purchasing and business activities. Ecommerce includes a wide range of transactions, including online retail firms, digital marketplaces, online auctions, and online banking.
Ecommerce has grown in popularity as the internet and technology have advanced, giving convenience and accessibility for both businesses and customers. It allows businesses to reach a global audience, and customers can shop from the comfort of their own homes, utilizing digital payment methods. Ecommerce has drastically changed how businesses function and how consumers buy goods and services.
Across our managed publishers, we see millions of Ecommerce searches each month. We are able to leverage our contextual targeting engine to provide a unique opportunity for companies advertising Ecommerce products seeking to reach their target audience.
Reach Ecommerce Prospective Customers
We offer the ability to either advertise on pages next to Ecommerce-related content or to people who have previously looked at Ecommerce content in the past. We know that people looking at Ecommerce content online are most likely interested in making online purchases or exploring various products and services within the Ecommerce realm.
Ecommerce Targeting Solutions
Realtime Ecommerce Targeting
Our Realtime Ecommerce Targeting option allows an advertiser to run their advertising next to Ecommerce content as the individual looks at the page. This is the ultimate solution for advertising items like electronics, clothing, accessories, and more. We can run this targeting across our own managed supply and via audience extension.
Ecommerce Audience Targeting
Our Ecommerce Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at Ecommerce Products. This offers a significantly larger scale than our Realtime Targeting option.
Popular Ecommerce searches
We see a wide range of Ecommerce related searches and content across our publishers. There are literally thousands of Ecommerce searches each month. The top twenty Ecommerce searches we see include;