Arts and Crafts Targeting
Arts and Crafts can refer to any hobby or activity that involves creating objects by hand. This can include a variety of artistic mediums like painting, drawing, and sculpture as well as craft work like woodworking, sewing, knitting, and other related hobbies. The term ‘Arts and Crafts’ is commonly used to describe activities that are suitable for people of all skill levels and enjoyable for both kids and adults.
Arts and Crafts is a broad area that includes a wide range of activities such as handcrafting beautiful or practical things. Products in the field of Arts and Crafts include:
- Handmade Jewellery: Bracelets, necklaces, earrings, and other adornments crafted by hand.
- Ceramics and Pottery: Bowls, mugs, vases, and decorative items made from clay.
- Textiles: Quilts, embroidery, knitted or woven clothing, and accessories.
- Woodworking: Furniture, carvings, toys, and other wooden items.
- Glasswork: Stained glass windows, ornaments, and glass sculptures.
- Paintings and Drawings: Artistic representations created using various media like watercolors, oils, charcoal, etc.
- Paper Crafts: Scrapbooking, origami, handcrafted cards, and paper sculptures.
- Metalwork: Hand-forged tools, decorative ironwork, jewellery, and more.
- Leatherwork: Handmade bags, belts, wallets, and other leather goods.
- Soaps and Candles: Handcrafted, often organic, or uniquely scented personal care items.
Arts and Crafts have had a significant influence on modern aesthetics, to promote the value of handcrafted excellence above mass-produced goods, and they continue to have an influence on contemporary design and society.
Across our managed publishers, we see millions of Arts and Crafts related searches each month. We are able to leverage our contextual targeting engine to provide a unique opportunity for companies advertising Arts and Crafts items seeking to reach their target audience.
Reach Arts and Crafts Prospective Customers Â
We offer the ability to either advertise on pages next to Arts and Crafts related content or to people who have previously looked at Arts and Crafts content in the past. We know that people looking at Arts and Crafts content online are most likely seeking to engage in creative activities, discover new crafting techniques, or find materials and tools for their projects.
Arts and Crafts Targeting Solutions
Realtime Arts and Crafts Targeting
Our Realtime Arts and Crafts Targeting option allows an advertiser to run their advertising next to Arts and Crafts content as the individual looks at the page. This is the ultimate solution for advertising Arts and Crafts items like crafting materials, tools, handmade products, and more. We can run this targeting across our own managed supply and via audience extension.
Arts and Crafts Audience Targeting
Our Arts and Crafts Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at Arts and Crafts items. This offers a significantly larger scale than our Realtime Targeting option.
Popular Arts and Crafts searches
We see a wide range of Arts and Crafts related searches and content across our publishers. There are literally thousands of Arts and Crafts searches each month. The top twenty Arts and Crafts searches we see include;
- DIY crafts
- Art supplies
- Craft ideas for kids
- Handmade jewellery
- Pottery classes
- Scrapbooking ideas
- Knitting patterns
- Crochet tutorials
- Woodworking plans
- Origami craftwork
- Painting techniques
- Sewing patterns
- Quilting designs
- Glass blowing classes
- Leatherworking tools
- Beadwork designs
- Calligraphy guides
- Candle making kits
- Eco-friendly crafts
- Upcycling ideas
Campaign Options for Targeting
- Programmatic Advertising via Deal ID / PMP
- Curated Deals
- Managed Services
Media Formats for Campaign TargetingÂ
Food Targeting Categories
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