Account-Based Marketing (ABM) is a strategic approach to marketing that focuses on targeting and engaging specific high-value accounts or companies, rather than casting a wide net to a larger audience. It’s particularly effective for B2B (business-to-business) companies or situations where the sales cycle is longer and involves multiple stakeholders.
ABM requires marketing and sales teams to work closely together to identify a select group of key accounts that have a high likelihood of becoming valuable customers. These accounts are often chosen based on factors such as fit with the company’s offerings, revenue potential, industry relevance, and strategic alignment. Once these accounts are identified, personalized and highly targeted marketing campaigns are developed to cater to the specific needs and challenges of each account.
ABM involves customising content, messaging, and marketing activities to each account’s unique pain points and objectives. This personalised approach seeks to strengthen relationships with key decision-makers within target accounts and demonstrate a thorough understanding of their requirements. The goal is to generate a more meaningful and impactful engagement, which will result in increased conversion rates and revenue generation.
Across our managed publishers, we see millions of ABM online searches each month. We are able to leverage our contextual targeting engine to provide a unique opportunity for companies advertising strategic marketing products and services, seeking to reach their target audience.
Reach ABM Prospective Customers
We offer the ability to either advertise on pages next to ABM-related content or to people who have previously looked at ABM content in the past. We know that people looking at ABM content online are most likely interested in refining their marketing strategies, targeting high-value accounts, and optimizing their revenue generation.
ABM Targeting Solutions
Our Realtime ABM Targeting option allows an advertiser to run their advertising next to ABM content as the individual scrolls down the page. This is the best way to promote marketing tools, personalized campaign software, account engagement services, and other strategic solutions. We can run this targeting across our own managed supply and via audience extension.
ABM Audience Targeting
Our ABM Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at ABM content. This offers a significantly larger scale than our Realtime Targeting option.
Popular ABM Searches
We see a wide range of ABM related searches and content across our publishers. There are literally thousands of ABM searches each month. The top twenty ABM searches we see include;