Salt Recipe Targeting

Salt is a naturally occurring mineral composed primarily of sodium chloride (NaCl). It has been used for thousands of years to season food, preserve ingredients, and enhance flavour. Salt is one of the most essential elements in cooking, valued for its ability to bring out the natural taste in both savoury and sweet dishes. Whether you’re roasting vegetables, grilling meat, baking bread, or even making caramel, salt plays a critical role in balancing flavours and improving texture.

Salt is used across a wide variety of recipes including soups, sauces, stews, pasta, meat rubs, marinades, baked goods, and salads. A pinch of salt can transform bland ingredients into a delicious meal, and its versatility spans nearly every global cuisine.

There are several types of salt available to consumers and chefs alike. Table salt is the most common and is typically iodised for health benefits. Sea salt, harvested from evaporated seawater, offers a more natural texture and taste. Kosher salt is a favourite among chefs for its coarse texture and ease of control when seasoning. Himalayan pink salt is prized for its mineral content and striking colour, while flaky salts like Maldon add a delicate crunch as a finishing touch to gourmet dishes. Across our managed publishers, we see millions of recipe searches that include Salt each month. This provides a unique opportunity for companies advertising gourmet and table salt, salted products and supermarkets / grocery stores.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Salt Shoppers
We offer the ability to either advertise on pages next to Recipes containing Salt or to people who have previously looked at Salt recipes in the past. We know that people looking at Recipes containing Salt are about to go to the grocery store and buy Salt or already have Salt in the pantry at home.

Salt Targeting Solutions

Realtime Targeting
Our Realtime Salt Recipe Targeting option allows an advertiser to run their advertising next to a salt recipe as the shopper looks at the page. This is the ultimate solution for advertising salt and salt products. We can run this targeting across our own managed supply and via audience extension.

Salt Audience Targeting
Our Salt Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at recipes containing Salt. This offers significantly larger scale than our Realtime Targeting option.

Popular Salt Recipes
We see a wide range of Salt based searches and content across our publishers. There are literally millions of Salt based searches each month. The top twenty Salt  searches we see include;

  • Salt
  • Sea Salt
  • Kosher Salt
  • Himalayan Salt
  • Pink Salt
  • Salt Substitute
  • Low sodium Salt
  • Iodized Salt
  • Coarse Salt
  • Garlic Salt
  • Truffle Salt
  • Pickling Salt
  • Smoked Salt
  • Celtic Salt
  • Rock Salt
  • Maldon Salt
  • Flaky Salt
  • Salt Recipes
  • Health risks of Salt
  • Salted chips

Campaign Options for Targeting

Media Formats for Campaign Targeting 

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.