Pickle Recipe Targeting

Pickles are a versatile and tangy addition to countless dishes, made by preserving vegetables or fruits in a brine of vinegar, salt, and spices. Most commonly, cucumbers are used, but other ingredients like onions, carrots, and even watermelon rinds can be pickled. The process enhances shelf life and intensifies flavour, making pickles a staple in cuisines worldwide.

Pickles can be cooked into dishes or served cold. In cooking, they’re often chopped and added to sauces, stews, or relishes for a zesty kick. Fried pickles are a popular snack, especially in the southern United States, where slices are battered and deep-fried until crisp. Pickle juice is also used in marinades and even cocktails, like the pickleback shot.

In terms of sales, pickles can be sold in jars at retail outlets or served fresh at delis, cafes, and farmers’ markets. Artisan and small-batch pickling has become a growing trend, with many businesses offering gourmet or spiced versions. Pickles are typically served as condiments or sides—on burgers, in sandwiches, with charcuterie boards, or as palate cleansers. Their bold, acidic flavour makes them a culinary favourite for cutting through rich or fatty foods, and their long shelf life makes them ideal for commercial production.

Across our managed publishers, we see millions of Pickle recipe searches each month. This provides a unique opportunity for companies advertising Pickles, Pickle products, and supermarkets/grocery stores.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Pickle Shoppers
We offer the ability to either advertise on pages next to Pickle Recipes or to people who have previously looked at Pickle recipes in the past. We know that people looking at Pickle Recipes either are about to go to the grocery store to buy Pickles or already have Pickles at home.

Pickle Targeting Solutions

Realtime Targeting
Our Realtime Pickle Recipe Targeting option allows an advertiser to run their advertising next to a Pickle recipe as the shopper looks at the page. This is the ultimate solution for advertising Pickle and Pickle products. We can run this targeting across our own managed supply and via audience extension.

Pickle Audience Targeting
Our Pickle Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at Pickle recipes. This offers a significantly larger scale than our Realtime Targeting option.

Popular Pickle Recipes
We see a wide range of Pickle based searches and content across our publishers. There are literally millions of Pickle based searches each month. The top twenty Pickle searches we see include;

  • Pickle
  • Pickles
  • Pickle recipes
  • Dill pickle
  • Radish Pickle
  • Pickled cucumber recipe
  • Pickled Dr Pepper
  • Pickle brine recipe
  • Pickled banana pepper recipe
  • Pickle sandwich recipe
  • Pickle Peppers recipe
  • Water bath pickles recipe
  • Mango pickle recipe
  • Pickled red onions recipe
  • Pickled Jalapeños recipe
  • Pickled green beans recipe
  • Pickled beets recipe
  • Pickled gherkins
  • Burger Pickles
  • Sweet and spicy pickles

Campaign Options for Targeting

Media Formats for Campaign Targeting 

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.