Charcuterie Recipe Targeting

Charcuterie is the culinary art of preparing and assembling cured meats and other meat-based products, often presented alongside a variety of accompaniments like cheeses, fruits, nuts, breads, and spreads. Originating in France, the term comes from “chair cuite”, meaning “cooked meat.” Traditionally, charcuterie involved preservation methods such as salting, smoking, and drying, designed to extend the shelf life of meats before refrigeration existed.

Today, charcuterie boards have become popular worldwide not only for their rich flavours but also for their visual appeal. A typical board may include items such as prosciutto, salami, pâté, terrine, and rillettes, beautifully paired with gourmet cheeses, olives, pickles, and artisanal crackers. Charcuterie is a staple in entertaining, offering a blend of textures and flavours that cater to both casual grazing and high-end food presentation.

There are dozens of popular charcuterie ingredients, from prosciutto and salami to pâté and rillettes, and the flexibility of charcuterie boards in entertaining and meal prep is a key reason why searches for “charcuterie boards” and related terms are consistently high. Across our managed publishers, we observe thousands of charcuterie-related searches each month. This presents a unique opportunity for brands selling cured meats, specialty cheeses, grazing board accessories, and supermarkets to engage with a growing audience of food lovers, home entertainers, and gourmet snack enthusiasts.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Charcuterie Shoppers
We offer the ability to either advertise on pages next to Charcuterie recipes or to people who have previously looked at Charcuterie recipes in the past. We know that people looking at Charcuterie are likely to go to the grocery store and buy items for it.

Charcuterie Targeting Solutions

Realtime Targeting
Our Realtime Charcuterie Recipe Targeting option allows an advertiser to run their advertising next to a Charcuterie recipe as the shopper looks at the page. This is the ultimate solution for advertising Charcuterie products. We can run this targeting across our own managed supply and via audience extension.

Charcuterie Audience Targeting
Our Charcuterie Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at Charcuterie ideas online. This offers significantly larger scale than our Realtime Targeting option.

Popular Charcuterie Recipes
We see a wide range of Charcuterie based searches and content across our publishers. The top twenty Charcuterie searches we see include;

  • Charcuterie
  • Charcuterie board
  • Charcuterie platter ideas
  • Charcuterie board ingredients list
  • Meat and Cheese Charcuterie Board
  • Processed Meats
  • Deli Meats
  • Cured Meats
  • Cold Cuts
  • Artisan Meats
  • Best charcuterie meats to buy
  • Charcuterie board presentation
  • Charcuterie board recipe
  • Buy Charcuterie board
  • Cheese plate
  • Christmas themed Charcuterie
  • Grazing Platter
  • Prosciutto platter
  • Salami platter
  • Chorizo platter

Campaign Options for Targeting

Media Formats for Campaign Targeting 

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.