Protein Diet Targeting

The high-protein diet is a widely followed approach to nutrition, focusing on increasing protein intake while reducing overall carbohydrate consumption. Unlike restrictive diets with multiple phases, a high-protein diet emphasises consistency in consuming lean meats, eggs, dairy, legumes, and protein-rich plant foods. This approach supports muscle maintenance, satiety, and metabolic health, and is commonly used for weight loss, fitness goals, and blood sugar regulation. While it shares some similarities with low-carb diets like Atkins or keto in limiting refined carbohydrates, it is often more flexible and sustainable long-term.

Across our managed publishers, we see thousands of monthly searches related to high-protein diets. This presents a powerful opportunity for brands offering protein-based meal solutions, supplements, ready-to-eat snacks, fresh produce, and grocery retailers to engage a health-conscious audience actively seeking high-protein foods. Whether it’s athletes, weight-loss customers, or wellness seekers, the demand for protein-rich products continues to grow rapidly.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe and Diet Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe and Diet Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the experience in Recipe and Diet Targeting that we do.

Reach Protein Diet Shoppers
We offer the ability to either advertise on pages next to Protein diet content or to users who have previously looked at this in the past. We know that people looking at Protein recipes are about to go to the grocery store and buy ingredients or have the ingredients in the refrigerator.

Protein Diet Targeting Solutions

Realtime Targeting
Our Realtime Protein Diet Targeting option allows an advertiser to run their advertising next to a Protein Diet recipe as the shopper looks at the page. This is the ultimate solution for advertising Protein products. We can run this targeting across our own managed supply and via audience extension.

Protein Diet Audience Targeting
Our Protein Diet Audience Targeting allows an advertiser to run their advertising on people who have recently looked at Protein recipes. This offers significantly larger scale than our Realtime Targeting option.

Popular Protein Diet Recipes
We see a wide range of Protein Diet based searches and content across our publishers. There are literally thousands of Protein Diet based searches each month. The top Protein Diet searches we see include;

  • Protein
  • Protein diet
  • High Protein diet
  • Best high Protein foods
  • Protein diet for weight loss
  • High protein low carb diet
  • Protein diet meal plan
  • Protein rich foods list
  • High Protein diet for women
  • High protein snacks
  • High Protein diet and muscle gain
  • High protein diet vegetarian diet
  • High Protein diet recipes
  • High Protein diet vs low carb diet
  • High Protein diets to avoid
  • Best Protein diet for Bodybuilders
  • High Protein diet Sample Menu
  • High protein snacks diet
  • High Protein plan for beginners
  • High protein diet side effects

Campaign Options for Targeting

Media Formats for Campaign Targeting 

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.