Malaysian Recipe Targeting

Malaysia, a Southeast Asian country, has a diversified culinary culture that reflects the ethnic population of the region. Malaysian cuisine contains a fusion of flavors, ingredients, and cooking methods influenced by Malay, Chinese, Indian, and indigenous cultures.

Following are some notable characteristics and dishes frequently linked to Malaysian Cuisine:

  • Nasi Lemak: Served with sambal (hot chili sauce), fried anchovies, roasted peanuts, cucumber, and boiled or fried eggs, nasi lemak is a fragrant coconut rice dish that is regarded as Malaysia’s national cuisine.
  • Satay: Skewered and grilled meat marinated in a delicious blend of spices and served with peanut sauce. Satay is a traditional Malaysian street meal.
  • Laksa: A spicy noodle soup with a thick, aromatic broth comprised of spices, coconut milk, and either rice or wheat noodles. Laksa is available in several forms throughout Malaysia, including Penang laksa and Sarawak laksa.
  • Roti Canai: A flaky, multilayer flatbread usually served with curry. In Malaysia, it is a popular breakfast or snack option.
  • Char Kway Teow: A dish of flat rice noodles, soy sauce, prawns, bean sprouts, eggs, and occasionally Chinese sausage that is stir-fried. It has a savory, smoky flavor.
  • Rendang:  A meat dish that has been slowly cooked, usually with beef and hot coconut gravy. Rich and complex flavors, produced via the use of various spices and a lengthy cooking process, are what make rendang so well known.
  • Hainanese Chicken Rice: Inspired by the Chinese community, this dish comprises poached chicken served with aromatic rice cooked in chicken broth and complimented by chili sauce and ginger garlic paste.
  • Mee Goreng: Stir-fried noodles with a variety of ingredients including prawns, tofu, veggies, and a spicy sauce. It’s a popular street snack available at hawker stalls.
  • Cendol: A refreshing dessert prepared with coconut milk, pandan leaf jelly noodles, shaved ice, palm sugar syrup, and occasionally kidney beans or sweet corn. It’s a popular dessert to beat the heat.
  • Teh Tarik: A hot, frothy pulled tea produced by pouring tea back and forth between two containers to create a smooth texture. It’s a popular beverage in Malaysia.

Malaysian cuisine is known for its intense flavors, properly mixed spices blends, and use of fresh ingredients such as herbs, spices, coconut milk, and aromatic pastes.

Over the past few years, we’ve seen the volume of people searching for “Malaysian Cuisine”, indicating a growing preference for recreating their favorite Malaysian dishes at home. Across our managed publishers, we see millions of Malaysian Cuisine searches each month. This provides a unique opportunity for companies with Malaysian food products such as coconut milk, aromatic pastes, rice noodles, spices for rich curries, tropical fruits, seafood, and essential ingredients for beloved dishes like nasi lemak and laksa.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Malaysian Food Shoppers
We offer the ability to either advertise on pages next to Malaysian Recipes or to individuals who have previously looked at Malaysian Recipes in the past. We know that people looking at Malaysian Recipes are likely preparing for grocery shopping to purchase Malaysian ingredients or already have them in their fridge or pantry.

Malaysian Cuisine Targeting Solutions

Realtime Malaysian Recipe Targeting
Our Realtime Malaysian Cuisine and Recipe Targeting option allows an advertiser to run their advertising next to Malaysian Recipes as the shopper looks at the page. This is the ultimate solution for Malaysian food products. We can run this targeting across our own managed supply and via audience extension.

Malaysian Audience Targeting
Our Malaysian Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at Malaysian Recipes. This offers a significantly larger scale than our Realtime Targeting option.

Popular Malaysian Recipes
We see a wide range of Malaysian food based searches and content across our publishers. There are literally millions of Malaysian based searches each month. The top twenty Malaysian Recipes searches we see include;

  • Nasi lemak recipe
  • Laksa ingredients
  • Satay sauce
  • Roti canai recipe
  • Char kway teow
  • Rendang beef
  • Malaysian curry paste
  • Hainanese chicken rice
  • Mee goreng recipe
  • Malaysian desserts
  • Malaysian street food
  • Nyonya cuisine
  • Malaysian breakfast dishes
  • Malaysian seafood recipes
  • Malaysian vegetarian recipes
  • Malaysian spices and herbs
  • Malaysian snacks
  • Malaysian tea and beverages
  • Malaysian fruit varieties
  • Malaysian food culture

Campaign Options for Targeting

Food Targeting Categories

Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.