Indonesian Cuisine is a dynamic and diversified culinary tradition that reflects the country’s distinct cultural and geographical qualities. It is one of the world’s most brilliant and vibrant meals, full of intense flavor.
Rice, a variety of spices, fresh fruits and vegetables, meat, and fish are the key elements of the Indonesian diet. Many characteristic indigenous spices and ingredients, including as tamarind, lemongrass, garlic, shallot, kaffir lime leaves, chili, coconut milk, palm sugar, and fermented shrimp paste (terasi), are frequently used in Indonesian Cuisine.
Following are some typical and well-known Indonesian dishes:
- Nasi Goreng: Often regarded as Indonesia’s national cuisine, nasi goreng is a type of fried rice that is usually seasoned with kecap manis, a sweet soy sauce, shallots, garlic, tamarind, and chilies. It may also include additional foods like eggs, chicken, or prawns.
- Rendang: Rendang is a spicy meat dish from Indonesia’s Minangkabau ethnic group. It is frequently made using slow-cooked beef in coconut milk and a spice paste.
- Satay: A skewered, grilled beef meal served with a sauce, most commonly peanut sauce. The meat can be marinated with a variety of spices and can include chicken, mutton, beef, or even tofu for vegans.
- Gado-Gado: A salad comprised of vegetables, hard-boiled eggs, tofu, and tempeh that is served with a peanut sauce dressing.
- Soto: A classic Indonesian soup made up of a variety of ingredients including meat (such as chicken or beef), vegetables, and a rich, savory broth.
- Bakso: This is a beef meatball soup that is eaten with noodles, rice vermicelli, and veggies.
Indonesian food often tastes spicy and flavorful, with a balance of sweet, sour, bitter, salty, and umami. Due to past trading, colonization, and migration, it has been influenced by different nations, including Indian, Arab, Chinese, Spanish, and Dutch cuisines. However, it is distinguished by its distinct blends and cooking styles.
Over the past few years, we’ve seen the volume of people searching for “Indonesian Cuisine” reflecting a growing interest in diverse, flavourful meal options. Across our managed publishers, we see millions of Indonesian Recipe searches each month. This provides a unique opportunity for companies with Indonesian food products such as sambal, satay, rendang ingredients, and gado-gado, as well as supermarkets and grocery stores.
Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.
Reach Indonesian Food Shoppers
We offer the ability to either advertise on pages next to Indonesian Recipes or to people who have previously looked at Indonesian Recipes in the past. We know that people looking at Indonesian Recipes are either about to go to the grocery store and buy Indonesian food products or have Indonesian ingredients in the refrigerator or cupboard.
Indonesian Cuisine Targeting Solutions
Realtime Indonesian Recipe Targeting
Our Realtime Indonesian Cuisine / Indonesian Recipe Targeting option allows an advertiser to run their advertising next to Indonesian Recipes as the shopper looks at the page. This is the ultimate solution for Indonesian food products. We can run this targeting across our own managed supply and via audience extension.
Indonesian Audience Targeting
Our Indonesian Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at Indonesian Recipes. This offers a significantly larger scale than our Realtime Targeting option.
Popular Indonesian Recipes
We see a wide range of Indonesian food based searches and content across our publishers. There are literally millions of Indonesian based searches each month. The top twenty Indonesian Recipes searches we see include;