British Recipe Targeting
British Cuisine refers to both traditional and modern cooking practices in the United Kingdom. It serves a variety of basic and hearty foods influenced by the country’s history, geography, and cultural exchange.
Traditional British Dishes: Some well-known British dishes are roast beef and Yorkshire pudding, shepherd’s pie (a savory pie filled with ground lamb and vegetables and topped with mashed potatoes), cornish pasties, fish and chips, the full English breakfast (which consists of sausages, bacon, eggs, baked beans, mushrooms, black pudding, tomatoes, and toast), and black pudding.
Baked goods and desserts: Desserts are a significant component of British cuisine. Popular options include ‘Christmas Pudding’, ‘Apple Crumble’, and ‘Eton Mess’. The Victoria Sandwich cake and scones—often served during a typical “Cream Tea”—as well as crumpets are other popular British baked treats.
Regional Specialties: There are a number of regional specialties in British cuisine. For instance, haggis, a savory pudding made in Scotland using minced sheep’s heart, liver, and lungs together with onion, oats, suet, herbs, and spices, is well-known worldwide. An adaptation of the Full English Breakfast known as the “Ulster Fry” is popular in Northern Ireland.
Modern British Cuisine: Over the past few decades, British cuisine has also changed, due to the emergence of gastropubs and modern British cuisine, which aims to modernize traditional meals by using ingredients that are commonly in season and locally produced.
Multicultural Influence: The cuisine of the United Kingdom reflects its broad cultural history. Curry has become so popular that the dish Chicken Tikka Masala has been humorously referred to as the national food. Other international cuisines, particularly Italian, Chinese, and Mediterranean cuisines, have also influenced modern British eating patterns.
Overall, while British cuisine may have once had a reputation for being plain or unexciting, the reality is a rich tapestry of flavors, ingredients, and dishes that represent the country’s diverse history and culture.
British cuisine is adored around the world and is a staple in millions of families in the UK and beyond. Over the past few years, we’ve seen an increasing number of people searching for “British Recipes” as they opt for making unique, hearty, and flavorful cuisine in their own kitchens.
Across our managed publishers, we see millions of British Recipe searches each month. This presents a unique opportunity for companies with British food products like roasts, pastries, fish and chips, puddings, teas, and delightful baked goods
Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.
Reach British Food Shoppers
We offer the ability to either advertise on pages next to British recipes or to people who have previously looked at British Recipes in the past. We know that people looking at British recipes either are about to go to the grocery store and buy British food products or have British ingredients in the refrigerator or cupboard.
British Cuisine Targeting Solutions
Realtime British Cusine Targeting
Our Realtime British Cuisine Targeting option allows an advertiser to run their advertising next to British Recipes as the shopper looks at the page. This is the ultimate solution for British food products. We can run this targeting across our own managed supply and via audience extension.
British Audience Targeting
Our British Audience Targeting options allow an advertiser to run their advertising targeted to people who have recently looked at British Recipes. This offers a significantly larger scale than our Realtime Targeting option.
Popular British Recipes
We see a wide range of British Food-based searches and content across our publishers. There are literally millions of British based searches each month. The top twenty British Recipe searches we see include;
- British Recipes
- Traditional British Food
- British Desserts
- British Baking Recipes
- Fish and Chips Recipe
- Shepherd’s Pie Recipe
- Full English Breakfast
- Yorkshire Pudding Recipe
- British Afternoon Tea
- Roast Beef and Yorkshire Pudding
- Cornish Pasty Recipe
- British Scones Recipe
- Best British Restaurants
- British Christmas Pudding Recipe
- British Food Near Me
- British Cooking Shows
- How to make a Victoria Sandwich
- British Cheese and Wine
- How to make Black Pudding
- Traditional British Tea
Campaign Options for Targeting
- Programmatic Advertising via Deal ID / PMP
- Curated Deals
- Managed Services
Media Formats for Campaign Targeting
Food Targeting Categories
Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
