Australian Recipe Targeting

Australian food is as diverse as the nation itself, influenced by its multicultural population, history, and environment. The term “bush tucker” refers to the variety of foods that indigenous Australians historically relied on because of the special environment in Australia. In addition to a range of fish and shellfish, this also contains plant items including yams, bush tomatoes, and wattleseed as well as kangaroo, emus, and crocodile.

Australia has recently gained recognition for its thriving modern food culture. “Modern Australian” cooking is a fusion style that draws inspiration from Mediterranean and Asian cooking and places a focus on fresh, regional, in-season ingredients. Additionally, Australians adore BBQ, which can include any form of meat, including local favorites like kangaroo and emu.

On the sweeter side, Australia is famous for desserts such as pavlova (a meringue-based fruit dessert), lamingtons (sponge cake squares coated in chocolate and coconut), and Anzac biscuits (oat-based pastries initially produced for soldiers during World War I).

The culture of coffee is well-known in Australia. High-end cafes and espresso bars with an emphasis on quality and craft are well-known for being found in cities like Sydney and Melbourne. These establishments provide a variety of coffee varieties. Finally, Australian cuisine is a melting pot of many influences, with a strong emphasis on fresh, local ingredients and a love of both traditional and unique recipes.

Over the past few years, we’ve seen the volume of people searching for “Australian Cuisine”, indicating a growing preference for recreating their favorite Australian dishes at home. Across our managed publishers, we see millions of Australian Cuisine searches each month. This provides a unique opportunity for companies with Australian food products such as bush tucker ingredients, seafood, kangaroo or emu meats, cheeses, dips like vegemite, and traditional meat pies or hearty stews.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Australian Food Shoppers
We offer the ability to either advertise on pages next to Australian Recipes or to individuals who have previously looked at Australian Recipes in the past. We know that people looking at Australian Recipes are likely preparing for a grocery shopping trip to purchase Australian ingredients or already have them in their fridge or pantry.

Australian Cuisine Targeting Solutions

Realtime Australian Recipe Targeting
Our Realtime Australian Cuisine and Recipe Targeting option allows an advertiser to run their advertising next to Australian Recipes as the shopper looks at the page. This is the ultimate solution for Australian food products. We can run this targeting across our own managed supply and via audience extension.

Australian Audience Targeting
Our Australian Audience Targeting options allows an advertiser to run their advertising targeted to people who have recently looked at Australian Recipes. This offers a significantly larger scale than our Realtime Targeting option.

Popular Australian Recipes
We see a wide range of Australian food based searches and content across our publishers. There are literally millions of Australian based searches each month. The top twenty Australian Recipes searches we see include;

  • Australian Cuisine
  • Traditional Australian food
  • Australian recipes
  • Australian desserts
  • Famous Australian dishes
  • Australian bush tucker
  • Australian barbeque recipes
  • Vegemite recipes
  • Australian seafood dishes
  • Modern Australian cuisine
  • Australian meat pies
  • Anzac biscuits
  • Pavlova dessert
  • Lamingtons
  • Australian coffee culture
  • Australian food culture
  • Popular food in Australia
  • Australian food near me
  • Australian restaurants
  • Australian cooking shows

Campaign Options for Targeting

Food Targeting Categories

Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.