Whiskey is a distilled alcoholic drink produced from fermented grain mash. It has different varieties according to the grains used in its production, such as corn, barley, rye, and wheat. Whiskey production involves various processes such as malting, mashing, fermentation, distillation, aging, and bottling. All whiskeys need small quantities of malted barley to kick-start the fermentation process.
Whiskey is an alcoholic beverage with a rich and ancient history. From the 15th century to the present day, whiskey has remained a unique brand enjoyed by people worldwide. Ancient records show that the earliest distillation of alcohol was in Italy in the 13th century. The practice stretched to Scotland and Ireland in the 15th century, where spirit alcohol was distilled for medicinal purposes by doctors. Scotch is sometimes referred to as Scottish whisky, spelled without the “e”, while whiskey traditionally comes from the Emerald Isle of Ireland. Americans used whiskey as a currency in the 18th century. During the prohibition period (1920-1933) in the US, prescribed whiskey was sold through licensed pharmacies and exempted from the alcohol ban. This made such pharmacies increase to huge numbers.
There are two major types of whiskey: malt whiskey made from malted barley and grain whisky made from any grain. Malts and grains are blended differently to make distinct kinds of whiskey, such as American, Australian, and Canadian whiskeys. Although sweet Tennessee Bourbon is the most popular, there are hundreds of whiskey brands to choose from, each with its own flavor and aroma. Currently, numerous countries across the globe produce whiskey.
Whiskey’s color is usually brown; however, it is determined by the cask in which it was aged, the maturation of the whiskey, and whether or not artificial colors were added. The darker the color, the longer the whiskey has been in the barrel.
Whiskey can be enjoyed without mixers or ice, but adding a few drops of water can smoothen it further and make it easier to drink. Some whiskeys are suitable for cocktail mixing, while others are better enjoyed on their own.
Across our managed publishers, we see millions of Whiskey searches each month. This provides a unique opportunity for companies that sell Whiskey like liquor shops as well as companies wishing to promote products that are served alongside Whiskey or wanting to reach the Whiskey drinking demographic.
Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.
Reach Whiskey drinkers
We offer the ability to either advertise on pages next to Whiskey recipes and products or to people who have previously looked at Whiskey related content in the past. We know that people looking at Whiskey online are likely about to go and buy a bottle of Whiskey or make something with Whiskey at home using a online recipe. To reach more vodka buyers online, we also provide related targeting options like water advertising, tequila advertising, vodka advertising, etc.
Whiskey Targeting Solutions
Realtime Whiskey Targeting
Our Realtime Whiskey Targeting option allows an advertiser to run their advertising on a website with Whiskey content as the shopper looks at the page. This is the ultimate solution for advertising Whiskey products. We can run this targeting across our own managed supply and via audience extension.
Whiskey Audience Targeting
Our Whiskey Audience Targeting options allows an advertiser to run their advertising targeting people who have recently looked at Whiskey Recipes and Products. This offers significantly larger scale than our Realtime Targeting option.
Popular Whiskey Searches
We see a wide range of Whiskey based searches and content across our publishers. There are literally millions of Whiskey searches each month. The top twenty Whiskey searches we see include;