Tequila Targeting

Tequila is a distilled alcoholic beverage made from the blue agave plant, primarily in the area surrounding the city of Tequila, 65 km (40 mi) northwest of Guadalajara, and in the Highlands (Los Altos) of the western Mexican state of Jalisco. Agave tequila grows differently depending on the land. Blue agaves grown in the highlands Los Altos region are larger in size and take longer to mature. Agaves harvested from this region are called Lowland or Highland agaves. Mexican laws state that tequila can only be produced in the state of Jalisco and limited municipalities in the states of Guanajuato, Michoacán, Nayarit, and Tamaulipas.

Tequila was first produced in the 16th century near Tequila. When the Spanish conquistadors ran out of their own brandy, they began distilling agave to make one of North America’s first indigenous distilled spirits. In the early 1600s, Don Pedro Sánchez de Tagle, the Marquis of Altamira, began producing tequila in the region that is now Jalisco. The colonial governor of Nueva Galicia began to levy taxes on his goods in 1608. Spain’s King Carlos IV gave the Cuervo family their first license to produce tequila commercially. From 1884 to 1885, Don Cenobio Sauza, the founder of Sauza Tequila and Municipal President of the Village of Tequila, was the first to export tequila to the United States and shortened the name from “Tequila Extract” to just “Tequila” for American markets.

Tequila can be made from different types of agave plants, but the most common type of agave used to make tequila is the blue agave. The blue agave is a native of Mexico and can only be found in certain parts of the country.  The agave is succulent and the plant’s leaves can grow up to 5 feet long. The heart of the plant, which is called the piña, is used to make tequila. The piña is cut from the agave plant, roasted, then ground into a juice and mixed with water. The mixture is then distilled and the resulting liquid is tequila.

Tequila has a strong, peppery flavor that can be quite potent. It is often served straight up or on the rocks and is sometimes mixed with other liquors to create cocktails. Some people enjoy sipping tequila neat, while others find it too harsh and prefer to mix it with something else. There are many different types of tequila available, so you can find one that suits your taste.

There are many different types of tequila, but the two most common are Blanco and reposado. Blanco, or “white” tequila, is the clear liquid that comes straight from the distillation process. Reposado, on the other hand, is “aged” tequila that has been stored in oak barrels for at least two months. Añejo is a type of tequila that has been aged for at least one year, while extra añejo must be aged for at least three years.

Tequila can also be flavored with various fruits or spices to create unique flavors. There are four main types of tequila: Blanco, reposado, añejo, and gold. Blanco also called “silver” or “white” tequila, Blanco is clear. Reposado means “rested” and this tequila is aged for up to 11 months in oak barrels and is often a dark brown color with a more mellow flavor. Añejo also called “plate” or “brown” tequila, is aged for at least one year in oak barrels and is brown with a smooth flavor. These are often the most “sippable” tequilas. Gold tequila is typically a mix of Reposado and Añejo. Often, brands will use gold coloring to increase the perceived quality of these tequilas.

Tequila is made from the agave plant, which is native to Mexico. The plant is harvested and the leaves are removed, leaving only the “heart” or “piña” of the plant. The piñas are then roasted and crushed to release their juice, which is mixed with water and yeast to begin fermentation.

After fermentation, the mixture is distilled to produce tequila. Tequila can be either unaged or aged. Unaged, or “silver,” tequila is clear and has a sharp, intense flavor. Aged, or “golden,” tequila is aged in oak barrels for a minimum of two months and has a smooth, mellow flavor.

The amount of Tequila you should drink depends on your body weight and tolerance. If you are a lightweight drinker, start with one shot and see how you feel after 30 minutes. If you are a heavy drinker, you can have up to three shots. Be sure to space out your drinks and drink plenty of water in between to stay hydrated. You should also eat something before or with your drinks to help slow down the absorption of alcohol into your system.

Tequila is most commonly consumed straight, but can also be used in cocktails such as Margaritas and Bloody Marys. It is important to drink responsibly when consuming tequila, as it can lead to intoxication quickly.

Across our managed publishers, we see millions of Tequila searches each month. This provides a unique opportunity for companies that sell Tequila like liquor shops as well as companies wishing to promote products that are served alongside Tequila or wanting to reach the Tequila drinking demographic.

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Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Tequila drinkers 
We offer the ability to either advertise on pages next to Tequila recipes and products or to people who have previously looked at Tequila related content in the past. We know that people looking at Tequila online are likely about to go and buy a bottle of Tequila or make something with Tequila at home.

Tequila Targeting Solutions

Realtime Tequila Targeting
Our Realtime Tequila Targeting option allows an advertiser to run their advertising on a website with Tequila content as the shopper looks at the page. This is the ultimate solution for advertising Tequila products. We can run this targeting across our own managed supply and via audience extension.

Tequila Audience Targeting
Our Tequila Audience Targeting options allows an advertiser to run their advertising targeting people who have recently looked at Tequila Recipes and Products. This offers significantly larger scale than our Realtime Targeting option.

Popular Tequila Searches
We see a wide range of Tequila based searches and content across our publishers. There are literally millions of Tequila searches each month. The top twenty Tequila searches we see include;

  • Tequila
  • Tequila sunrise
  • Cocktails with Tequila
  • Tequila brands
  • Best Tequila
  • Tacos and Tequila
  • Tequila drinks
  • Expensive Tequila
  • Best Tequila for Margaritas
  • Types of Tequila
  • Tequila Mexico
  • Tequila worm
  • What is Tequila made from
  • Tequila mixed drinks
  • Best Tequila for shots
  • Most expensive Tequila
  • Blue Tequila
  • Tequila strawberry and cream
  • Tequila bar
  • Tequila mixers

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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic solution elements.