Scotch is a type of whisky – entirely made and bottled in Scotland – with a distinctive smoky taste. It’s made mainly from malted barley which is heated over a peat fire before being fermented. Scotch is often said to have an acquired taste while its cousin, Bourbon (a whiskey made in the USA), is considered easier to drink. This is because the taste of Scotch is bolder and sharper. Bourbon is made from fermented corn. Scotch is the primary ingredient in the Penicillin Cocktail, a drink made popular in Manhattan in the early 2000s.
Blended Scotch tends to be smoother than the single malt varieties. This is because “blended” means that ingredients and batches are taken from several distilleries and mixed to create buttery, spicy flavors that dance across the tongue while drinking. Single malt comes from only one distillery, making the final product dependent on the quality of the base ingredients, the weather during the growing season, and the conditions of the aging process.
Queen Victoria was a big promoter of Scotch. In fact, she drank it instead of pure water after athletic ventures and after the christening of her royal offspring. She allowed just two distillers to use her official patronage, making them the premier brands of the mid to late 1800s.
Another famous Scotch drinker was Margaret Thatcher. She famously requested blended Scotch on any day she ate meat, which was four out of the seven days of the week. She was often seen with this drink in her hand at the liquor station located in the same building as the House of Commons.
Scotch is a whisky, while Bourbon is a type of whiskey. Scotch, Japanese, and Canadian varieties are spelled without the E. To be spelled with the E, a whiskey must have been made in either the US or Ireland.
Across our managed publishers, we see millions of Scotch searches each month. Trends in water advertising flavored water have been a dominant trend for quite some time, and it continues to be so. This provides a unique opportunity for companies that sell Scotch like liquor shops as well as companies wishing to promote products that are served alongside Scotch or wanting to reach the Scotch drinking demographic.
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Reach Scotch drinkers
We offer the ability to either advertise on pages next to Scotch cocktail recipes and products or to people who have previously looked at Scotch related content in the past. We know that people looking at Scotch online are likely about to go and buy a bottle of Scotch or make something with Scotch at home.
Scotch Targeting Solutions
Realtime Scotch Targeting
Our Realtime Scotch Targeting option allows an advertiser to run their advertising on a website with Scotch content as the shopper looks at the page. This is the ultimate solution for advertising Scotch products. We can run this targeting across our own managed supply and via audience extension.
Scotch Audience Targeting
Our Scotch Audience Targeting options allows an advertiser to run their advertising targeting people who have recently looked at Scotch Recipes and Products. This offers significantly larger scale than our Realtime Targeting option.
Popular Scotch Searches
We see a wide range of Scotch based searches and content across our publishers. There are literally millions of Scotch searches each month. The top twenty Scotch searches we see include;
- Scotch and soda
- Scotch glasses
- Single malt scotch
- Best Scotch
- Scotch drinks
- What is Scotch
- Scotch whiskey
- Scotch vs Bourbon
- Expensive Scotch
- Irish Scotch
- Scotch ale
- Scotch whisky brands
- Types of Scotch
- Scotch broth
- Blue label Scotch
- Liquor Scotch
- Neat Scotch
- How to drink Scotch
- Blended Scotch whisky
Media Formats for Recipe Targeting
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