Rum Targeting

Rum is a popular liquor created from the fermentation and distillation of sugar. The sugar base used to produce the rum can be either pure cane sugar, molasses, or a syrup. Regardless of the base, the flavor of rum is a sweet, toasted sugar. Rum’s use of sugar is what differentiates it from other liquors.

Rum is one of the oldest distilled spirits. In the mid-1700s, the liquor became extremely popular throughout the Caribbean and South America. Shortly after, rum began being produces and consumed in New England. Today rum is a popular spirit worldwide and is used to create a large variety of cocktails.

Rum is produced by fermenting the pure cane sugar, molasses, or syrup. Once fermented, the sugarcane molasses or sugarcane juice is distilled. The distillate is then aged in a barrel or cask.

Though sugar is the underlying taste of rum, there are many kinds of rum, and each variety will have its own individual flavor marks. Light rum, gold rum, dark rum, spiced rum, and flavored rum are among the most popular styles of rum. There are also rums specific to certain origins such as Cachaça, and Rhum Agricole. Lastly, overproof rum is another variety of rum. Overproof rum is typically 75-75.5% ABV and 150-151 proof. Most other varieties of rum range anywhere from 70-100 proof and 35-50% ABV.

A general serving suggestion for rum is one shot—which is typically 1.5 ounces or about 42 grams of liquid. The liquor can be used to create popular cocktails such as a daquiri, rum runner, pina colada, mai tai, mojito, and hundreds more.

Across our managed publishers, we see millions of Rum searches each month. This provides a unique opportunity for companies that sell Rum like liquor shops as well as companies wishing to promote products that are served alongside Rum or wanting to reach the Rum drinking demographic.

Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.

Reach Rum drinkers 
We offer the ability to either advertise on pages next to Rum cocktail recipes and products or to people who have previously looked at Rum related content in the past. We know that people looking at Rum online are likely about to go and buy a bottle of Rum or make something with Rum at home.

Rum Targeting Solutions

Realtime Rum Targeting
Our Realtime Rum Targeting option allows an advertiser to run their advertising on a website with Rum content as the shopper looks at the page. This is the ultimate solution for advertising Rum products. We can run this targeting across our own managed supply and via audience extension.

Rum Audience Targeting
Our Rum Audience Targeting options allows an advertiser to run their advertising targeting people who have recently looked at Rum Recipes and Products. This offers significantly larger scale than our Realtime Targeting option.

Popular Rum Searches
We see a wide range of Rum based searches and content across our publishers. There are literally millions of Rum searches each month. The top twenty Rum searches we see include;

  • Rum
  • Rum recipes
  • Cocktails with Rum
  • Rum cake
  • Rum punch
  • Rum drinks
  • Coconut Rum
  • Spiced Rum
  • Carribean Rum
  • White Rum
  • Rum and coke
  • Dark Rum
  • Best Rum
  • Rum Runner recipe
  • Rum balls
  • Jamaican Rum
  • Rum ham
  • Types of Rum
  • Rum and raisin ice-cream
  • Light Rum

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic solution elements.