Gin is an alcoholic beverage derived from the distillation of a base of grains. The distilled alcoholic beverage was named after its most predominant flavor, juniper berry. The name gin originates from the French name for the juniper berry, genièvre, which was shortened to gin by the English.
The earliest mention of Gin dates back to 11th century Europe. The spirit originated as a medicinal liquor made by monks and alchemists and was used to treat coughs, colds, pains, cramps, strains, and other ailments. The drink regained popularity around the 16th century and was consumed for enjoyment. Today gin is a popular spirit and is commonly consumed with tonic water.
The base of grains gives the beverage anywhere from a colorless to pale yellow color. The grains typically used to distil the aromatic spirit are wheat and barley. After the original distillation process, the grain-based spirit goes through a re-distillation process—this is what gives gin it’s signature flavor and aromatic scent. During the re-distillation process, the spirit is infused with juniper berries, spices, herbs, and other botanicals until the desired flavor is met.
Gin has a fragrant aroma and a herbal flavor with notes of citrus, spices, and sometimes a botanical taste. Since gin is typically infused with citrus peel, there is a strong citrus flavor. The juniper berries often add the flavor of spice, as well as a hint of pine. Though the exact taste of the gin will depend on the type of gin. Classic gins feature a more juniper-forward taste. Contemporary gins, on the other hand, are predominant with flavors other than juniper—often a more botanical flavor. A typical serving of gin is 25ml, which contains approximately 97 calories. Gin is often served as a Gin and Tonic, in a cocktail, or on the rocks.
Across our managed publishers, we see millions of Gin searches each month. This provides a unique opportunity for companies that sell Gin like liquor shops as well as companies wishing to promote products that are served alongside Gin.
Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.
Reach Gin Shoppers
We offer the ability to either advertise on pages next to Gin products or to people who have previously looked at Gin products in the past. We know that people looking at Gin online are likely about to go and buy Gin.
Gin Targeting Solutions
Realtime Gin Targeting
Our Realtime Gin Targeting option allows an advertiser to run their advertising next to a Gin website as the shopper looks at the page. This is the ultimate solution for Gin products. We can run this targeting across our own managed supply and via audience extension.
Gin Audience Targeting
Our Gin Audience Targeting options allows an advertiser to run their advertising targeting people who have recently looked at Gin Recipes and Products. This offers significantly larger scale than our Realtime Targeting option.
Popular Gin Searches
We see a wide range of Gin based searches and content across our publishers. There are literally millions of Gin based searches each month. The top twenty Gin searches we see include;