Dessert Wine Targeting
A dessert wine is a category of sweet wine containing over 14% alcohol and is usually served with or after dessert.
Dessert wines are made from either red or white grapes. Sometimes the grapes are partially dehydrated or sun-dried to ensure a high sugar concentration. Sugar or honey is added before or after fermentation to increase its sugar content. Before all the sugar ferments, brandy is sometimes added, and then the water is removed to concentrate the sugar. Sweet wines were the order of the day in ancient times. Their first mention was in ‘The Works and Days’ poem of 700 BCE by a Greek poet, Hesiod. The poem described a sweet straw wine called Cypriot Manna, which is still produced today but under a different name.
There are different types of Dessert wines including Sparkling Dessert Wine, Lightly Sweet Dessert Wine, Richly Sweet Dessert Wine, Sweet Red Wine and Fortified Wine. Varieties include Eiswein, Beerenauslese, Passito, Madeira, Port wine and Sherry. Whilst Dessert Wine is known for its sweet flavour Dessert wine can have dry, bitter, or fruity notes as well. Dessert wines are typically served with or shortly after meals. Sweet Red wines are served at room temperature or slightly chilled, whereas white dessert wines are served chilled.
Across our managed publishers, we see millions of Dessert Wine searches each month. This provides a unique opportunity for companies that sell Dessert Wines like liquor shops as well as companies wishing to promote products that are served alongside Dessert Wine or wanting to reach the Dessert Wine drinking demographic.
Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.
Reach Dessert Wine drinkers
We offer the ability to either advertise on pages next to Dessert Wine recipes and products or to people who have previously looked at Dessert Wine related content in the past. Water brands can build brand awareness online through water advertising. We know that people looking at or researching the best Dessert Wine online are likely about to go and buy a bottle of Dessert Wine.
Dessert Wine Targeting Solutions
Realtime Dessert Wine Targeting
Our Realtime Desert Wine Targeting option allows an advertiser to run their advertising next to a Dessert Wine website as the shopper looks at the page. This is the ultimate solution for advertising Dessert Wine products. We can run this targeting across our own managed supply and via audience extension.
Dessert Wine Audience Targeting
Our Dessert Wine Audience Targeting options allows an advertiser to run their advertising targeting people who have recently looked at Dessert Wine Recipes and Products. This offers significantly larger scale than our Realtime Targeting option.
Popular Dessert Wine Searches
We see a wide range of Dessert Wine based searches and content across our publishers. There are literally millions of Dessert Wine searches each month. The top twenty Dessert Wine searches we see include;
- Dessert Wine
- Dessert Wine glasses
- Dessert Wine types
- Sweet Dessert Wine
- Red Dessert Wine
- Italian Dessert Wine
- Best Dessert Wine
- White Dessert Wine
- Port Dessert Wine
- Hungarian Dessert Wine
- Vintage Port
- Ice Wine
- Sparkling Dessert Wine
- Sweet Red Wine
- Pudding wines
- Noble Rot Wine
- Sherry Dessert Wine
Media Formats for Recipe Targeting
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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.