Cognac is a type of brandy that is made in a very specific part of France, and the name is protected. Which means that only brandy that comes from that particular region can be called Cognac. This kind of brandy has been made since the 16th century, when it was first invented by Dutch settlers who had moved to France. When their wine did not survive their travels, they decided to distill it in copper pots and then store it in oak barrels, and one of the world’s finest types of brandy was born.
Cognac is made from white wine, and the irony is that the wine that is used to produce it is not considered drinkable. In fact, it only ferments for two or three weeks before it is processed to create cognac, and at that stage, it tastes very little like any wine you might buy in a store. Once the wine has fermented due to natural yeast, it’s placed in a very special copper still called a Charentais copper alembic still and distilled twice. The resulting liquid is colorless and is called eau de vie. It’s still not the cognac we know, but it will have developed about 70% alcohol. Next comes the aging process, which really turns the liquid into the cognac we know. This is done by aging the clear liquid in Limousin oak barrels for at least two years. During this time, the alcohol takes on the color and flavor of the oak, producing an amber liquid that has a pronounced oaky flavor.
Cognac is divided into different grades based on the characteristics and processing of the drink. These include V.S. or Very Special, V.S.O.P. or Very Special Old Pale, Napoleon, which is aged for at least six years, XO and XXO, which are Extra Old and Extra Extra Old respectively and Hors d’age, which is off the measured age scale. Usually, the older a cognac is, the higher the quality and the more sought after it will be.
Across our managed publishers, we see millions of Cognac searches each month. This provides a unique opportunity for companies that sell Cognac like liquor shops as well as companies wishing to promote products that are served alongside Cognac or wanting to reach the Cognac drinking demographic.
Recipe Targeting is in our DNA
Since 2008, we’ve been the global leader in Recipe Targeting solutions online and it’s in our DNA. Not only was our founder a professional chef, but the entire Gourmet Ads team is made up of passionate foodies and food bloggers. Gourmet Ads can deliver Recipe Targeting across publisher content in Real Time as well as via Audience Segments in our Ad Server or yours via various DMP and DSP Integrations. No other company has the depth in Recipe Targeting that we do.
Reach Cognac Shoppers
We offer the ability to either advertise on pages next to Cognac products or to people who have previously looked at Cognac products in the past. We know that people looking at Cognac online are likely about to go and buy Cognac.
Cognac Targeting Solutions
Realtime Cognac Targeting
Our Realtime Cognac Targeting option allows an advertiser to run their advertising next to a Cognac website as the shopper looks at the page. This is the ultimate solution for Cognac products. We can run this targeting across our own managed supply and via audience extension.
Cognac Audience Targeting
Our Cognac Audience Targeting options allows an advertiser to run their advertising targeting people who have recently looked at Cognac Recipes and Products. This offers significantly larger scale than our Realtime Targeting option.
Popular Cognac Searches
We see a wide range of Cognac based searches and content across our publishers. There are literally millions of Cognac searches each month. The top twenty Cognac searches we see include;