Gourmet Ads offers Media Buying which is part of our Programmatic Managed Service (sometimes referred to Direct IOs or Insert Order Campaigns) for Brands and their Advertising Agencies running thousands of campaigns over this time.
Experience with Media Buying
Since 2008, we’ve offered Media Buying via our Managed Services (sometimes referred to Direct IOs or Insert Order Campaigns) for Brands and their Advertising Agencies running thousands of campaigns over this time. Not only does our team have both the Strategic and Tactical experience to ensure success, but we have global footprint of ad operations across 3 continents to ensure constant monitoring and optimizations of your campaign throughout the day and night.
Media Buying for Prospecting Campaigns
Many of our Media Buying campaigns are focused on Prospecting. That is, we are “Prospecting” for new customers or clients for your product or service. Think of it as advertising to the top of the funnel and as such we tend to use broad targeting options for maximum reach. So, it’s not uncommon for these campaigns to be based on some sort of whitelist of sites, category, contextual targeting options or First Party Data or Third-Party Data source such as demographic or shopping behavior. We’ll work with you to use the best in breed data source for your requirements.
Media Buying & Optimization
When it comes to Media Buying we offer a unique range of algorithmic based media buying models which we use from the start to ensure campaign success. Whilst all Media Buying campaigns are sold on a CPM basis, we currently can set optimizations such as;
CPA – Cost Per Acquisition
CPC – Cost Per Click
CTR – Click Through Rate
Video Completion Rate