When it comes to Media Buying we offer a unique range of algorithmic-based media buying models which we use from the start to ensure campaign success. Contextual advertising can be used in accordance with programmatic advertising and managed service campaigns. Whilst all Media Buying campaigns are sold on a CPM basis, we currently can set optimizations such as;
Our Optimizations are conduction both in real-time using Machine Learning and Data Science to constantly adjust and re-evaluate the inventory and the performance every hour of the day. In addition, our Global Ad Operations team ( ie Real People !) are tasked with ensuring overall success for your Campaign what ever the KPIs are.
Optimizations of campaigns isn’t just about tweaking the CTR rate or Video Completion Rate of the campaign during the flight dates. We believe that taking a minimization of spend focus and pacing is just as important. We are firm advocates of Time and Day Parting to connect with your audience at key times not necessarily 24 hours a day. This simple tactic reduces wastage and is reflected in our Media Plans.
Our team works with budgets of all sizes, but generally speaking our Media Buying pricing starts at USD$10k per campaign and goes higher depending on the type of campaign, duration, targeting, etc.
All Media Buying campaigns are booked on a CPM basis.