Food CTV Advertising Services
Our Viewers are Hungry — Let’s Serve Them Your Brand.
CTV Advertising is complex — but we make it simple.
Gourmet Ads offers a one-stop shop for Food CTV advertising, simplifying the complex landscape of connected TV. Our global reach and deep partnerships ensure that your CTV ads have the scale and impact needed to reach your target audience.
Advertise on the World’s Best Food CTV Channels
We’ve aggregated the best and most popular food content on connected TV, all in one place. So instead of having to negotiate with many different streaming TV providers or content owners to get your CTV ad in front of your target audience, you can partner with Gourmet Ads to gain access to a variety of CTV platforms to place your video ads.
You can think of us as your connected TV advertising platform for the world of food.
Food Shows & Celebrity Chefs
Food connected TV advertising is all about the content. With more and more channels appearing on Smart TVs and other streaming video content becoming more popular, CTV advertising is an important part of the digital advertising strategy for any food brand.
It can be confusing knowing where to place your CTV ad spend, considering the many providers who have a stake in the connected TV space. That’s why we have aggregated some of the most popular food content into one CTV advertising package, including celebrity chefs and popular cooking shows such as:
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Gordon Ramsay
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Wolfgang Puck
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Top Chef
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Chopped
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Rick Stein’s India
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and many more!
Built Specifically for Food Advertisers
If you are in the food business, then our Food CTV advertising is built for your brand. We’ve built this specifically for food brands, supermarkets, food delivery services and more to have access to the best in the world of food connected TV for your CTV campaigns.
Gourmet Ads is a global leader in food advertising strategies across the entire spectrum of digital advertising. Our clients trust us for all kinds of advertising, including connected TV ads, and as such we have built the best one-stop food CTV advertising package for your brand.
Reach an Audience of F25-54
Our primary audience consists of women aged 25-54, with moderate to high household incomes and college education. They are deeply interested in food culture, nutrition, health, and entertaining, making them the primary household grocery shoppers — an ideal target for your connected TV advertising.
As connected TV advertising becomes more important and CTV ad spend continues to grow, it’s important for your food brand to get in front of this key audience which consumes a growing amount of food content on smart TVs and other connected TV platforms.
Activating CTV Advertising
Your CTV ads are able to be activated programmatically, or we can manage your campaign from top to bottom. It’s your choice!
Because of the nature of connected tv advertising, there are some limits to which streaming services, streaming platforms or smart TV providers are available depending on whether you activate programmatically or via a managed campaign. While that’s a limitation of CTV advertising, you can be assured that your video ads will be put in front of your target audience and your ad spend will stretch further than traditional TV advertising.
Frequently Asked Questions (FAQ)
Connected TV (CTV) advertising involves delivering video ads through internet-connected televisions, such as smart TVs or devices like Roku, Apple TV, and gaming consoles. Unlike traditional TV ads, CTV ads are served digitally, allowing for precise audience targeting, real-time analytics, and enhanced engagement.
Gourmet Ads is the only global advertising platform focused exclusively on food and grocery audiences—and we’ve extended that specialization to Connected TV.
What sets our CTV offering apart is our focus on Curated Food Programming – Our supply includes food-relevant AVOD, FAST, BVOD, and SVOD inventory across Smart TVs and streaming platforms.
Gourmet Ads delivers Connected TV (CTV) campaigns across a broad mix of premium inventory sources, including:
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📺 AVOD (Ad-Supported Video on Demand) platforms like Tubi, Pluto TV, and Crackle
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📡 FAST (Free Ad-Supported Streaming TV) channels
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🖥 Smart TV environments such as Samsung, LG, and Vizio
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🔌 Set-top box platforms like Roku, Amazon Fire TV, and Apple TV
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📶 BVOD (Broadcaster Video On Demand) services from major television networks
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🎟️ SVOD (Subscription Video on Demand) platforms that offer ad-supported tiers
We’ve developed unique targeting capabilities focused on food programming and food-themed channels, allowing advertisers to connect with grocery buyers, home cooks, and food lovers at scale.
Although selecting individual shows or apps isn’t possible, all placements are contextually relevant, brand-safe, and optimized for performance.
For more information on the channels available, ask your Account Executive or Contact Us.
Not currently on CTV.
While Gourmet Ads specializes in food and grocery advertising, topic-specific targeting such as “baking” or “vegetarian” content isn’t available on Connected TV platforms due to inventory constraints and limited metadata.
If precise topical targeting is important to your campaign, we recommend leveraging our Display Advertising or Native Advertising solutions, where we can use Contextual Targeting segments or build Custom Contextual Segments around those themes and deliver them across relevant websites and content.
Ask your Account Executive for targeting options or Contact Us.
It would be good to target a specific Celebrity Chefs or cooking shows they appear in. However for now, Gourmet Ads does not offer targeting for specific Celebrity Chefs at this time.
Due to the technical nature of programmatic advertising and content licensing restrictions, such granular targeting isn’t feasible.
No, Gourmet Ads does not offer targeting for specific cooking shows at this time. Due to the technical nature of programmatic advertising and content licensing restrictions, such granular targeting isn’t feasible.
We offer two activation paths for CTV campaigns:
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Programmatic via your DSP: If you’re using your own DSP, we can usually provide a mapped to your DSP seat same day or next day, depending on the targeting and inventory requested.
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Managed campaigns: For campaigns managed by our team, including media planning, creative review, and setup, we typically go live within 3–5 business days after approval.
To ensure smooth execution, we recommend briefing us at least a week before your desired start date.
The default — and most widely accepted — duration across CTV supply is 30 seconds. It strikes the best balance between storytelling, branding, and scale.
While we can run other durations like 15 seconds (ideal for support messaging or retargeting), 30 seconds remains the preferred format across AVOD, FAST, BVOD, and SVOD platforms.
⚠️ Non-standard lengths (e.g. 20s, 45s, 50s) are possible but may limit available inventory and delivery scale unless required by a specific publisher.
In short:
▶️ 30 seconds = default and preferred
⏱️ Other durations = supported, but use strategically
For advice on creative formats, Contact Us or speak with your Account Executive.
Yes — we can provide a forecast based on your targeting parameters.
However, it’s important to understand that programmatic CTV is transacted on a non-guaranteed basis, so forecasts are directional, not fixed.
To generate an accurate forecast, we’ll typically need:
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Target geography (e.g. US, Canada, Australia)
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Preferred ad duration (15s or 30s)
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Desired flight dates
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Budget range
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Target audience or contextual focus
What we can forecast:
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Estimated impressions by market
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Potential daily or weekly delivery
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CPM ranges based on current inventory availability
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Available inventory by content category (e.g. food, lifestyle, home & garden)
⚠️ What to keep in mind:
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Inventory availability can fluctuate daily based on demand, publisher supply, and auction dynamics
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For niche targets or smaller geos, pacing may vary depending on real-time supply
If you’re planning a campaign, we’re happy to run a quick availability check and share estimated delivery potential.
Please contact your Account Executive or Contact Us with these details
CTV Terminology
| Acronym | Terminology | Description |
|---|---|---|
| AVOD | Ad-supported Video on Demand | Ad-Supported Video on Demand (AVOD) is a streaming model that allows viewers to access video content for free, with advertisements integrated throughout the viewing experience. |
| BVOD | Broadcaster Video on Demand | Broadcaster Video on Demand (BVOD) allows viewers to watch television content from major broadcasters at their convenience, offering the flexibility of streaming shows anytime on connected devices. |
| CTV | Connected TV | Connected TV (CTV) bridges the gap between traditional television and the digital world, providing a platform for targeted, contextually relevant advertising. |
| FAST | Free Ad-Supported Streaming TV | Free Ad-Supported Streaming (FAST) channels deliver a traditional TV experience over the internet for free, supported by ads. With scheduled programming and diverse content across genres, make entertainment accessible without subscriptions. |
| OTT | Over the Top | Over the Top (OTT) services bypass traditional cable TV, delivering streaming content directly via the internet to various devices, giving viewers unprecedented control over their entertainment choices. |
| SVOD | Subscription Video on Demand | Subscription Video on Demand (SVOD) is a streaming model that offers unlimited, ad-free access to movies, TV shows, and original content for a recurring subscription fee. Popular platforms like Netflix, Disney+, and Amazon Prime Video use this model to deliver high-quality entertainment on demand. |
| TVOD | Transactional Video on Demand | Transactional Video on Demand (TVOD) offers a flexible streaming option where users pay to rent or purchase individual titles. Unlike subscription models, TVOD provides on-demand access to specific content without ongoing fees, making it ideal for premium releases, new films, or special events. |
Let’s Get Started !
Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.
