A popular Sparkling Mineral Water Brand’s advertising goal was a drive target consumer to their website for the chance to win dinner with a Celebrity Chef in their own home. Users had to register for the competition and as part of registering for the competition, the brand provided a discount coupon for future purchases of the sparkling water.
The Sparkling Water brand wanted to reach a sophisticated an audience of consumers aged 30-45 years old (men and women) who either;
regularly dined at Restaurants
regular travel for dining experiences
Our targeting was contextual based, combined restaurant content, food based related travel content, wine content and cocktail recipes overlayed with 70% Viewability and a target of 0.3% CTR.
We used a combination of both automated and manual optimization to achieve performance. Our system automatically removed websites and placements that were not hitting the viewability and CTR benchmarks. Manually we tweaked the content which was generating competitions entries ie conversions.
Gourmet Ads was in the top ten converting publishers
Campaign exceeded client’s expectations in terms of performance and CTR 0.33%
Client has rebooked the campaign for a subsequent month after the first campaign