Categories: Strategy|By |4.4 min read|

Summer Advertising

The seasons are changing and summertime is on the rise. Any marketer would know that as the seasons change, so do our advertising campaigns. The most effective way to reach one’s target audience is through using highly relevant seasonal ads that bridge the gap between the current season and the advertised product or brand.

We found some excellent summer advertising ideas that you can use to get inspired for the upcoming Q2 marketing campaigns!

Summer Advertising Ideas for Cinco de Mayo

Cinco de Mayo celebrations are held on May 5th, but this special Mexican holiday is usually the subject of celebrations for several days before and after its actual date.

Cinco de Mayo is a great opportunity for bars, restaurants, food brands, and alcohol brands to cater to celebrating potential customers. Even though Cinco de Mayo is a Mexican holiday, much of the United States celebrate the 5th of May and prepare for around a week ahead of time for celebrations.

Products such as beer, tequila, and Mexican cuisine ingredients will likely be in high demand, so it would be wise to base your campaign around these key items.

Summer Advertising Ideas for Memorial Day

Memorial Day Weekend often signals the true beginning of summer. This American holiday is all about BBQ, grilling in the backyard, family gathering, and enjoying an ice-cold beer.

For food brands, an ad campaign for Memorial Day is really a no-brainer. Think of the classic products that Americans use for Memorial Day barbeques, such as hamburgers, hot dogs, buns, chips, salad, beer, etc. People are very excited to fire up their grill when the winter chill is finally over, so hone in on the barbeque aspect of Memorial Day when crafting your ad campaign. Just as well, be strategic with the type of spirits you advertise, if relevant. This is a daytime holiday, so beer and cider are typically consumed.

Summer Advertising Ideas for Father’s Day

Father’s Day is not really seen as a “food” holiday. Rather, it’s a simple celebration of dads around America and the way people celebrate can vary significantly.

However, this doesn’t mean that an advertising campaign for Father’s Day has to be difficult for food and wine brands. Restaurants and bars are at a great advantage during this, as these are places that are popular destinations for Father’s Day. Just as well, alcohol brands can cater to this holiday as well by promoting spirits that are popular with older men, such as beer, rum, or whiskey. This holiday is also quite ideal for novelty products.

Summer Advertising Ideas for Independence Day

Independence Day, like Memorial Day, is a very grill-friendly holiday. There aren’t many specific food types or cuisine associated with the fourth of July, other than what is typically popular for grilling. However, this holiday is extremely theme-heavy.

Make your ad campaign as American as possible and don’t be afraid to get intense with the American references, such as images of the American flag and relevant colors. Grilling doesn’t require a lot of extensive planning, but many celebrators may plan their family gatherings a few weeks ahead of time, so make sure your timing is right for Independence Day food ads.

Summer Advertising Ideas for Grilling and Outdoor Activities

Summertime is the time of year where people are cooking outside, going on picnics, hiking, traveling, going on road trips and enjoying the great outdoors. It’s important to match this outgoing energy that is associate with summer by creating ad campaigns that are flashy, attention-grabbing, and adventurous.

In the context of food and wine brands, the above statement still applies. However, grocery buyers who plan on hosting celebrations for Memorial Day, Independence Day, Cinco de Mayo, and other holidays in the summer are likely going to start looking for recipe inspiration ahead of time.

Because the nature of grilling doesn’t change all that often, it’s up to your marketing team to make your grilling products seem extremely interesting and “different.” Or, at the very least, the copy you create needs to tell the potential buyer that they can do something unique this summer and your product can be a helpful part of that.

Summer Advertising Ideas for Summertime Recipes

There are so many trends that never seem to change when summertime hits. That’s not a bad thing– classic recipes are loved by grocery buyers and cooks year after year. However, putting a unique spin on a summer classic could make the difference between a lead clicking your content over a competitor’s content. Here are just a few summertime recipe ideas that are sure to pull in grocery buyers:

  • The perfect cheeseburger
  • Blueberry or apple pie
  • Margaritas
  • Potato salad
  • Strawberry shortcake
  • Fresh fish tacos
  • Baby back ribs
  • Cornbread
  • Corn on the cob
  • Fresh homemade salsa
  • Fried chicken
  • Pasta salad
  • Shrimp boil or fish fry
  • Sweet tea
  • Lobster rolls
  • Summer salad
  • Caprese salad
  • Piña Coladas
  • Skewers and kabobs
  • Baked beans
  • Sangria
  • The perfect steak
  • Coleslaw
  • Elote
  • Summer squash
  • Cucumber salad
  • Peach cobbler
  • Gazpacho (cold soup)

If you can create a unique spin on any of these classic summer favorites, potential customers will be much more interested in reading your marketing materials.