If you’re an advertiser and have been hearing terms like app-ads.txt or ads.txt or sellers.json lately, you’re probably scratching your head. It seems like a bunch of programmatic jargon– but really, these terms are simple to understand and very worth learning about. To start, let’s look at sellers.json.
What is Sellers.json?
To properly define sellers.json, we’ll first need to define ads.txt.
Ads.txt is a very simple and flexible method that publishers, advertisers, and distributors can use to declare who is allowed to sell their inventory. This security measure adds transparency to the programmatic ad buying process. Ads.txt supports several supplier relationships which include:
Domain owners who sell on exchanges via their specific accounts
Networks as well as salespeople who sell ads programmatically for domain owners
Content syndications partners that have more than one authorized sellers represent all of the same inventory