If you’re a brand with a milk product to market, there are some key steps to take to ensure you are investing in the right kind of advertising practices.
Milk Advertising can include a wide range of products and product types outside of just plain old milk. These include:
Ice cream, frozen yogurt, and other frozen milk-based desserts
Vegan or plant-based milk like almond milk, soy milk, cashew milk, etc.
Milk-based protein such as whey powder
Other milk-based novelties
So how can a food brand begin advertising milk in a way that brings in genuine leads? It all starts with target marketing.
How to Properly Advertise Milk
Targeted marketing involves advertising to very specific demographics through very specific blogs and web pages.
In the case of milk, throwing out a wide net of generalized advertising may not be as lucrative as one may think. When it comes to any kind of food advertising, it’s important to meet grocery buyers where and when they want your products.
For example, a foodie may be thinking about making a dish for an upcoming party. They aren’t necessarily thinking about milk in this instance. Just as well, some of the initial recipe pages they look at may not call for milk. So why would an advertiser both advertising a milk product if the reader has no use for it?
In this specific instance, that milk ad should be placed on a recipe page for a milk-based recipe. If the prospective customer decides that they want to follow that recipe, they’ll see your ad as an opportunity to purchase high-quality milk for the recipe. Makes sense, right?
Unfortunately, lots of food brands get this wrong when it comes to advertising. The spray and pray approach by placing ads on random blogs and websites that are not relevant might work in the short term but not for long term sustainable brands. The smart way to advertiser milk is by placing ads on pages that involve milk, particularly on recipe pages, which is called contextual advertising.
Breakfast, Brunch, and Coffee Recipe Targeting
We’ve established how valuable target advertising is when it comes to advertising milk. When it comes to recipe targeting for milk products, the three main options that are the most lucrative are breakfast, brunch, and coffee recipe marketing.
Let’s take a look at some examples.
Milk is one of the most common ingredients found in breakfast dishes. For breakfast marketing, placing milk ads on the following recipes could bring in a substantial amount of leads:
Cod and potatoes in milk
Baked herb custard
Mushroom and bacon lasagna
Breakfast casserole with eggs, milk, potatoes, cheese, and sausage
Homemade Eggs Benedict
Traditional breakfast quiche with whole milk and mushrooms
Overnight oats with almond milk and chia seeds
Southern white gravy
Traditional whipped and scrambled eggs
Baked eggs with coconut milk
Milk is a staple ingredient in many brunch dishes. For brunch marketing, placing milk ads on the following recipes could bring in a substantial amount of leads:
Milk jelly with fruit
Milk and fruit popsicles
Custard cream pie
Dulce de leche
Mac and cheese
Old fashioned sugar pie
Coconut milk curry
Cast-iron pan cornbread
Green bean casserole
Milk and coffee go together like bread and butter. For coffee marketing, placing milk ads on the following recipes could bring in a substantial amount of leads:
Almond milk espresso float
Cashew milk mocha
Cinnamon chocolate iced cappuccino
Minimalist brewed ice cafe latte
Coffee jelly with ice cream
Honey cinnamon iced latte