Categories: Amazon Advertising|By |12 min read|

How To Get More Followers On Amazon

In Amazon’s dynamic ecosystem, developing a strong following can be pivotal in amplifying your brand’s visibility and refining your shopping experience with personalized updates. This article provides actionable strategies for brands to grow their following and outlines the shopper benefits of connecting with their favorite brands. Step inside the world of Amazon Following and unlock the secrets to building a vibrant community around your brand or streamlining your shopping journey.

Key Takeaways

  • Amazon Following allows customers to stay updated with their favorite brands on Amazon, fostering customer engagement and brand loyalty through personalized updates while providing brands a platform to directly engage and build long-term relationships with their customers.
  • Brands must be enrolled in the Amazon Brand Registry and have an active Amazon Storefront to use the ‘Follow’ feature. This involves having a registered trademark, creating a storefront, and utilizing various Amazon tools to showcase products and engage with customers.
  • Increasing Amazon Following can be achieved through strategies such as leveraging Amazon Live, optimizing Amazon Posts, collaborating with influencers, using Sponsored Brand Ads, and integrating with a broader marketing plan to increase engagement, follower count, and sales.

Understanding Amazon Following: A Comprehensive Guide

The online retail giant Amazon has introduced a functionality called Amazon Following through your Amazon account, aimed at boosting customer interaction and solidifying brand loyalty. By simply clicking a button, customers have the opportunity to follow brands they love and receive notifications about:

  • Newly launched products
  • Updates from stores
  • Posts shared by brands
  • Alerts for upcoming livestream events

This feature not only elevates the overall shopping journey but also allows brands to cultivate robust ties with their clientele via various shopping initiatives.

Now let’s delve into an in-depth exploration of the drop-down menu attribute.

What is Amazon Following?

Amazon Following is a unique feature that allows customers to connect with their favorite brands on a more personal level. By clicking the Follow button on a brand’s social posts, Amazon Live streams, or store pages, customers can stay updated with the latest products, deals, and promotions from the brands they love. This feature is permission-based, meaning customers actively choose to follow and have the ability to unfollow brands at any time.

Customers can follow a brand by visiting the store page and clicking the ‘Follow’ button. This feature is not limited to the Amazon website alone; it extends to Amazon influencer storefronts, enhancing the overall customer experience. Efficient management of their Amazon profile by brands facilitates the process for customers to follow the brands they love.

Benefits of Amazon Following for Customers

Amazon Following offers several benefits to customers. For one, it enhances the shopping experience by delivering personalized updates that are in tune with what customers want, increasing engagement and loyalty. It’s almost like having a personal shopping assistant who knows your shopping preferences and keeps you updated on the latest products and deals from your favorite brands.

Further, Amazon Following offers the following benefits:

  • Allows customers to build relationships with brands that serve their interests, leading to more informed purchasing decisions
  • Simplifies their shopping experience by providing quick access to their preferred brands right on their public profile
  • Particularly beneficial for customers who use the Amazon app, allowing them to easily access their followed authors, brands, and influencers on the go.

Benefits of Amazon Following for Brands

Gaining followers on Amazon offers considerable advantages to brands as well as customers. Brands can cultivate brand loyalty and favor by directly interacting with their audience, establishing lasting bonds that are key to staying ahead in the marketplace.

A boost in Amazon Following significantly raises a brand’s profile. The visible count of followers acts as an endorsement, luring additional shoppers and improving conversion rates. Through updates posted on the platform, brands have chances to promote exclusive deals, unveil products early, and deploy other targeted marketing initiatives to heighten engagement with their customer base.

Requirements and Eligibility for Amazon Follow

Understanding the benefits of Amazon Following for both consumers and businesses, we now shift our focus to understanding what it takes to qualify for Amazon Follow.

A brand must meet certain criteria. They need to be verified through the Amazon Brand Registry process and maintain an operational Amazon Storefront. Let’s examine these prerequisites in more detail.

Enrolling in Amazon Brand Registry

Enrollment in Amazon Brand Registry is a crucial step for brands who wish to utilize the ‘Follow’ option on Amazon. The eligibility criteria include:

  • Having an active, government-registered trademark
  • The trademark can be text-based or image-based with words, letters, or numbers
  • In the US, applications for trademarks must be filed with the United States Patent and Trademark Office (USPTO), following specific guidelines.

Although obtaining a registered trademark typically takes at least a year, Amazon’s IP Accelerator service can expedite Brand Registry approval before the official trademark registration. Once the necessary details are submitted, Amazon verifies the information, which usually takes around two weeks.

Registration with Amazon Brand Registry not only protects a brand’s intellectual property but also access to powerful tools for maintaining brand integrity on Amazon.

Creating an Amazon Storefront

Creating an Amazon Storefront is another important step toward enabling the Follow button on Amazon. An Amazon Storefront is a customizable branded page where sellers can showcase their products and brand story, offering a dedicated space free from competitor distractions. This not only enhances customer engagement but also communicates the brand’s value proposition.

Creating a storefront involves the following steps:

  1. Selecting a design template
  2. Adding multimedia content
  3. Organizing products
  4. Submitting the storefront for Amazon’s review

To create an Amazon Storefront, brands must have an active Seller Central or Vendor Central account and be enrolled in the Amazon Brand Registry. Moreover, Amazon Storefronts offer sellers an unparalleled opportunity to curate their brand identity and connect with customers on a deeper level, fostering loyalty and driving sales.

Effective Strategies to Boost Your Amazon Following

After covering the basics of Amazon Following and its essential requirements, it’s time to focus on tactics that can boost your following on Amazon.

There are various methods available for increasing attraction and interaction with more followers, including utilizing Amazon Live, refining your strategy with Amazon Posts, partnering with influencers, or employing Sponsored Brand Ads.

Leveraging Amazon Live

Amazon Live is a complimentary streaming service that offers brands an engaging, real-time platform to connect with customers. Through this tool, brands have the opportunity to:

  • Demonstrate their products
  • Offer tips and instructional guides
  • Respond to customer inquiries
  • And much more

To increase engagement during these live broadcasts, brands can frequently remind viewers to become followers by using “follow our brand” as a consistent prompt.

By actively managing the chat during live sessions, a team member can directly interact with viewers by addressing their questions and emphasizing the importance of following the brand. This strategy enhances interaction and involvement from customers. To encourage viewer participation in following the brand while they watch, offering special discounts through exclusive promotional codes specifically for Amazon Live audiences is highly effective.

Optimizing Amazon Posts

Amazon Posts is another powerful tool that brands can use to increase their follower count. By posting lifestyle images and engaging with shoppers, brands can attract more followers. The key here is to:

  • Capture attention and engage shoppers with high-quality professional product photography
  • Utilize captivating lifestyle images and engage with shoppers to attract more followers
  • Include a clear call to action

Regular posting on Amazon is crucial as it ensures maximum visibility for followers and aligns with Amazon’s algorithm, leading to more placements and engagements. Amazon Posts can be strategically placed, appearing on product detail pages, in the Posts feed, and in the brand feed, all of which contribute to broader reach and engagement.

Collaborating with Influencers

In the era of social media, influencers play a vital role in amplifying brand exposure. With their established credibility and large follower base, influencers can effectively increase brand exposure and build trust with potential customers. Find influencers whose audience aligns with the brand’s target market can significantly amplify the brand’s reach and impact.

Influencers play a crucial role in building trust with potential customers, as their genuine recommendations often result in higher engagement and conversion rates for brands on Amazon. The Amazon Influencer Program, with its Amazon Influencer storefronts, provides a curated platform for Amazon Influencers to showcase their recommended products on their Amazon Influencer storefront, simplifying the product discovery process for their followers. To find Amazon Influencer storefronts, simply browse through the Amazon Influencer Program page.

Utilizing Sponsored Brand Ads

Sponsored Brand Ads aim to drive substantial traffic, which can significantly grow a brand’s following and draw more customers into the store. These ads funnel shoppers towards an Amazon Storefront where they are presented with the option to follow, potentially boosting the number of followers.

Increased foot traffic to a storefront via Sponsored Brand Ads is believed to be associated with higher follower numbers as well as increased sales figures. Gaining admission into the Amazon Brand Registry grants brands privileges such as access to Sponsored Brand Ads and other advantages that inadvertently aid in expanding their pool of followers

Monitoring and Analyzing Your Amazon Following Growth

Understanding customer patterns and purchasing tendencies is crucial for developing successful products and marketing tactics. Sellers can obtain important knowledge about customer inclinations and movements by observing and evaluating the expansion of their Amazon Following. We will explore the instruments and benchmarks utilized to monitor growth, as well as how strategies can be adjusted in light of these insights.

Tools and Metrics for Monitoring Growth

Amazon offers sellers integrated analytics resources to monitor their Amazon Storefront’s success and interactions with customers. Various reports within Amazon Brand Analytics are available, providing vital information for observing the expansion of a seller’s followers.

The following metrics are meticulously recorded in Amazon Brand Analytics:

  • Impressions
  • Clicks
  • Click-through rates (CTR)
  • Additions to cart
  • Completed purchases
  • Conversion percentages

These detailed insights into how products perform and customer involvement help sellers measure the success of existing strategies and pinpoint opportunities for optimization. Fully grasping these figures is crucial for enhancing your approach on the platform.

Adapting Strategies Based on Data Insights

Adapting strategies based on data insights can lead to improved conversion rates and increased sales. Amazon Brand Analytics provides sellers with keyword insights, which can be leveraged to enhance Amazon SEO and improve traffic to listings. By optimizing the use of the search bar, customers can easily find your products.

Sellers can refine their PPC campaigns through Amazon Brand Analytics by eliminating cannibalized keywords, leading to more cost-effective advertising. Additionally, analyzing the performance of email campaigns, including metrics like units sold and revenue, enables sellers to refine their marketing tactics and promotional strategies, contributing to increased Amazon following and sales.

Integrating Amazon Following with Your Overall Marketing Plan

Integrating Amazon Following into your overall marketing approach is critical for maximizing both reach and engagement. Key strategies that should be considered include:

  • Promoting across various social media platforms
  • Integrating with email marketing campaigns
  • Collaborating with influencers
  • Providing special discounts or promotions exclusively to those who follow you on Amazon
  • Developing compelling, informative content for your page on Amazon

Employing these tactics can boost brand recognition and positively influence the rate of visitors turning into customers. Let’s take a closer look at each of these strategic approaches.

Cross-Promotion on Social Media Platforms

In today’s digital age, social media platforms are a powerful tool for reaching a broader and more varied audience, especially through the use of a mobile device. A cross-channel advertising strategy is crucial for keeping up with industry trends and maximizing return on investment (ROI) by optimizing marketing efforts and building a customer base through social media.

Encouraging influencers to leverage multiple social media platforms, not just Amazon, can further extend the reach and impact of the influencer marketing campaign. Some key benefits of utilizing multiple social media platforms include:

  • Reaching a wider audience
  • Increasing brand visibility
  • Building a diverse and engaged community
  • Driving traffic to your website or online store
  • Boosting sales and conversions

Social media interaction is critical for businesses to maintain competitiveness and can be a game-changer for those trying to keep up or outperform competitors.

Email Marketing Integration

Email marketing is another effective strategy for enhancing customer engagement and boosting Amazon Following. Integrating the Amazon Follow button into email marketing campaigns can help brands increase lead generation by directly engaging with customers interested in their products.

Amazon sellers can use the Amazon Follow feature to:

  • Send email updates about new products and exclusive deals to followers, which is essential for driving engagement and repeat purchases.
  • Analyze the performance of email campaigns, including metrics like units sold and revenue, to refine their marketing tactics and promotional strategies.
  • Contribute to increased Amazon following and sales.


To wrap up, the Amazon Following feature serves as an influential mechanism for increasing customer involvement and elevating both brand awareness and sales figures. This article has thoroughly covered what Amazon Following entails, its advantages to customers and brands alike, eligibility requirements for utilizing Amazon Follow, along with several tactics to amplify your following on the platform. By deploying appropriate strategies tailored to your audience’s preferences, you can effectively utilize Amazon Following to scale new peaks of success for your brand.

Frequently Asked Questions

Select the “follow” button on Amazon to tailor your experience and keep informed about updates related to your favorite products, brands, and interests you hold dear.

The individuals that you choose to follow can be organized from Your Profile section.

To identify the individuals you’re following on Amazon, navigate to your accounts and lists via the drop-down menu. After selecting “your lists,” proceed to find your Amazon profile situated within the ordering and shopping preferences section.

Within this area, under your profile picture, there is a specific segment labeled “Who you follow” where all those whom you’ve chosen to follow will be displayed for easy viewing.

By offering personalized updates that cater to the individual interests of customers, Amazon Following enhances their shopping journey while fostering increased engagement and loyalty.

Enhance your Amazon following by tapping into the power of Amazon Live, perfecting your use of Amazon Posts, teaming up with influencers, and harnessing Sponsored Brand Ads to heighten visibility and bolster engagement.

Concentrate on employing these tactics for a more successful expansion of your audience.