Categories: Amazon Advertising|By |18.5 min read|

Amazon Acronyms Guide

Embark on your journey to Amazon mastery with the Ultimate Abbreviations List! Crafted to equip you with expertise over the essential acronyms spanning every facet of the platform, from product listings to seller services. This guide will help you to become an informed user. Say goodbye to confusion and save valuable time on the platform with this indispensable tool.

Key Takeaways

  • Understanding Amazon abbreviations is crucial for both sellers and customers to efficiently navigate and succeed on the platform. These abbreviations cover various aspects, including product listings, fulfillment, marketing, and global selling.
  • Grasping Amazon’s financial, advertising, fulfillment, and shipping terms, along with product listing identifiers, is essential for effective brand management, inventory control, and compliance with international trade standards.
  • Familiarity with Amazon’s legal, compliance, and program-specific terminology empowers sellers to protect their intellectual property, manage brand presence, and leverage the platform’s services for growth and building customer relationships.

Understanding Amazon Abbreviations

In the world of Amazon, time is money, and efficiency is king. For Amazon sellers and customers alike, comprehending the shorthand that peppers conversations and documentation is akin to learning a new language. Master this Amazon lingo, and doors will unlock to a realm where savvy Amazon marketplace sellers thrive.

The cryptic cluster of letters that forms Amazon acronyms is not merely alphabet soup; it’s the backbone of business on this platform. From Amazon detail page nuances to Amazon’s fulfillment channels, these acronyms touch every facet of the Amazon experience. Whether you’re dealing with Amazon’s gold box deals or navigating through the maze of Amazon fulfillment centers, a solid grasp of these terms not only streamlines your operations but also equips you to aim at performance targets and refine advertising strategies with precision.

Amazon acronyms serve as the keys that unlock the treasure trove of Amazon’s marketplace web services, a suite of tools designed for Amazon marketplace sellers who delve deep into the technical side of e-commerce. Similarly, Amazon marketing services offer a plethora of options to promote products, but only to those who can fluently speak its language. With the support of the Amazon Media Group, sellers can further enhance their marketing strategies on the Amazon marketplace.

Beyond marketing, these abbreviations extend into the logistics of Amazon warehouse operations and the intricacies of Amazon global selling. Here, understanding the shorthand is not just a matter of convenience but of necessity, as certain Amazon marketplace sellers operate across borders where international trade terms come into play.

Whether you’re a fledgling entrepreneur or an established Amazon seller, the lexicon of Amazon is your Rosetta Stone. Mastery of these terms is not just expected; it is essential for anyone looking to compete and succeed in the bustling marketplace that Amazon has become.

Key Amazon Acronyms for Sellers

For Amazon sellers, the world is governed by a lexicon of acronyms. At the forefront stands Fulfillment by Amazon (FBA), a service where Amazon’s fulfillment centers handle storage, picking, packing, shipping, and customer service. This service is a bedrock for FBA sellers leveraging Amazon’s logistics network.

However, not all Amazon sellers operate in the same way. Enter the lexicon of seller types: Third-party sellers (3P) are independent warriors selling their own or other brands’ products on Amazon, contrasting with First-party sellers (1P) whose brands are distributed and sold directly by Amazon itself.

For those aiming to become ‘Professional Sellers,’ a monthly fee grants access to advanced tools and reports, essential for scaling new heights in the Amazon marketplace. Some benefits of this tier include:

  • Access to advanced tools and reports.
  • Ability to use the Universal Product Code (UPC) and seller rank.
  • Understanding of the retail price versus the discounted price.

The core of product identification on Amazon is the ASIN or Amazon Standard Identification Number. ASINs are unique to each item on the platform, playing a critical role in listing products and providing access to Amazon’s marketplace web services and retail analytics.

Lastly, the concept of Private Label (PL) emerges, embodying the dream of many sellers to offer products under their own brand, sourced from manufacturers but marketed exclusively on Amazon. It’s a branding opportunity that combines creativity with commerce, allowing sellers to carve out their niche in the Amazon marketplace.

Navigating Amazon’s Financial Terms

Engaging in commerce on Amazon is akin to sailing in treacherous waters, where understanding financial lingo can mean the difference between smooth sailing and capsizing. One such term is COGS, the Cost of Goods Sold, representing the direct costs attributable to the production of goods sold by a company. This metric is pivotal for Amazon sellers, as it directly impacts the price at which they offer their goods and, consequently, their competitiveness on the platform.

The Manufacturer’s Suggested Retail Price (MSRP) acts as a guiding light for sellers, offering a recommended price set by the product creators. While some sellers follow this suggestion, others use it as a reference, occasionally pricing their items at a minimum advertised price to attract specific groups of Amazon customers. This strategy can affect the average selling price in the market, which might deviate from the manufacturer’s suggested retail price.

When assessing the results of one’s efforts, Return on Investment (ROI) stands out as the compass that measures the profitability of activities on Amazon. It indicates how effective an investment has been, helping sellers determine if their strategies are producing the desired financial outcomes.

Moreover, the Profit and Loss (P&L) statement acts as a roadmap, outlining the financial journey of a business by detailing revenues, costs, and expenses over time. For Amazon marketplace sellers, this document serves as a reflection of their financial performance, offering vital insights for decision-making.

Understanding these financial terms isn’t just a theoretical exercise; it’s essential for Amazon sellers. With knowledge of metrics like COGS and ROI, sellers can set prices thoughtfully and assess the overall health of their business.

Moreover, financial tools such as Pure Product Margin (PPM) and Merchant Cash Advance (MCA) offer further navigational aids, helping sellers optimize profitability and fuel their business growth on Amazon.

Amazon Advertising Acronyms

Advertising on Amazon is both an art and a science, with its own set of acronyms that paint a picture of success for those who know how to use them. The Advertising Cost of Sale (ACoS) is a critical metric, revealing the efficiency of an Amazon advertising campaign by showing the ratio of ad spend to attributed sales. It’s a figure that sellers keenly optimize to ensure they’re not pouring their hard-earned profits down the advertising drain.

In the realm of Amazon Advertising, PPC (Pay Per Click) stands as a cornerstone. In this model, advertisers incur charges solely when a potential customer clicks on an ad, striking a balance between risk and reward. This approach necessitates a strategic mindset in keyword selection and bid management.

The CPC, also known as Cost Per Click, delves deeper into the world of advertising, indicating the financial commitment required each time a shopper interacts with a sponsored ad. This is where the delicate balance between spending and visibility comes into play, as Amazon sellers compete for the attention of customers in the bustling digital marketplace.

Beyond keyword-targeted ads lies Amazon’s DSP, or Demand Side Platform, a powerful tool that expands advertisers’ reach. It enables them to purchase and manage display and video ads not only on Amazon’s platforms but also across a network of publishing sites. This platform serves as a means to cast a wider net, connecting with target audiences through dynamic e-commerce ads wherever they may be.

Equipped with these advertising acronyms, sellers can design campaigns that stand out amidst the clutter and embody the core of effective online marketing on Amazon. Whether it’s through sponsored products, which are keyword-targeted ads for individual items, or a broader strategy that incorporates ACoS and PPC, these terms serve as the pillars of a successful Amazon advertising playbook.

Key Fulfillment and Shipping Abbreviations

Navigating the intricate realm of fulfillment and shipping on Amazon demands a solid grasp of its specialized shorthand. Sellers who comprehend these terms can adeptly maneuver through the logistics landscape, ensuring timely and efficient delivery of their products to customers. Fulfilled by Merchant (FBM), also known as Merchant Fulfillment Network (MFN), empowers sellers to manage shipping directly to end customers, providing a distinct alternative to relying solely on Amazon’s logistics capabilities or a European fulfillment network.

Seller Fulfilled Prime (SFP) serves as a middle ground, offering sellers the opportunity to deliver Prime-level service while overseeing their own fulfillment process. It represents a commitment to meeting Amazon’s rigorous two-day delivery promise, serving as a prestigious badge that attracts Prime customers and demands meticulous operational management.

When the logistics burden becomes overwhelming for sellers to handle alone, Third-Party Logistics (3PL) companies step in. These external experts handle:

  • Warehousing
  • Picking
  • Packing
  • Shipping operations

Allowing sellers to focus on scaling their business rather than being bogged down by logistical minutiae.

For shipments that fall between full truckloads and parcel post, Less Than Truckload (LTL) shipping offers a solution. It consolidates smaller shipments into a full, multi-stop truckload, optimizing efficiency and cost—a critical consideration for sellers focused on their bottom line.

By understanding these essential fulfillment and shipping abbreviations, sellers can choose the most suitable logistics options for their Amazon operations. Whether it’s selecting the right fulfillment method, understanding network Stock Keeping Unit (SKU) intricacies, or utilizing a fulfillment network stock keeping system, these terms pave the way for a streamlined path from warehouse to doorstep.

Amazon Product Listing Terminology

The foundation of any Amazon business lies in its product listings, a realm governed by a series of identifiers that ensure precision and compliance in the global marketplace. The cornerstones of this domain are:

  • ASIN (Amazon Standard Identification Number): Amazon’s proprietary system for indexing items
  • SKU (Stock Keeping Unit): Assists sellers in managing their inventory
  • EAN (European Article Number): An identifier recognized internationally
  • GTIN (Global Trade Item Number): An identifier recognized internationally

These identifiers ensure that products can move seamlessly across borders.

Under the umbrella of ASINs, a diverse array of variations exists, known as child ASINs. These variations, such as those for different sizes or colors, are grouped under a parent ASIN. Together with bundles of complementary products sold as one unit, they play a pivotal role in inventory management and offer customers a broad spectrum of choices tailored to their preferences.

In the realm of literary items, the ISBN, or International Standard Book Number, takes the stage, acting as the ASIN for books and serving a similar purpose in tracking. On the wholesale side, GTIN-14 is reserved for larger shipping containers and is not typically used for standard retail products, reflecting the layered complexity of product listings on Amazon.

It all comes together on the product Detail Page (DP), the virtual storefront where all product information is displayed. Here, SKUs act as internal identifiers, essential for sellers to keep their wares organized behind the scenes. For those looking to introduce new products into the Amazon ecosystem, acquiring GTINs is a non-negotiable step, underscoring the importance of these acronyms in the marketplace’s grand tapestry.

Understanding Amazon product listing terminology not only facilitates accurate product identification but also ensures smooth inventory management and adherence to international trade standards, serving as a knowledge base that empowers sellers to effectively present their products on category and product pages, thereby enhancing visibility and driving sales.

Understanding Amazon Programs and Services

As sellers navigate the Amazon ecosystem, they come across a plethora of programs and services designed to enhance their business strategy. Amazon Prime, the formidable subscription service, provides customers with free, rapid delivery and access to a wealth of streaming content, offering sellers a compelling tool to captivate a broad and engaged audience.

For customers loyal to specific products, Subscribe & Save presents a convenient solution, delivering regular shipments at a discounted rate. This program incentivizes repeat purchases and can help build a dedicated customer base for sellers with consumable or frequently used products.

The Amazon Affiliates program, also referred to as Associates, offers a symbiotic relationship where sellers can reward affiliates for driving traffic and sales to their Amazon listings. It’s a financial incentive model that has expanded through the Onsite Associates program, broadening the avenues for collaboration and mutual growth.

In the pursuit of innovation, Amazon Launchpad stands as a beacon for entrepreneurs and startups, offering a comprehensive range of services such as education, merchandising, and enhanced support. This platform elevates the presence of emerging brands, providing them with a spotlight in Amazon’s expansive marketplace.

Navigating the array of Amazon programs and services is not just about product sales; it’s about building a brand and fostering customer relationships. With tools like Amazon Brand Analytics, sellers gain access to invaluable insights, provided they are enrolled in the Amazon Brand Registry. A requirement that underscores the importance of active or pending trademarks in establishing a brand’s presence on the platform.

Amazon Marketplace and Seller Central Acronyms

In the bustling hubs of Amazon Marketplace and Seller Central, a multitude of acronyms define the selling landscape. Amazon Acronym Central serves as a comprehensive guide, shedding light on the diverse terminology used across the platform. Key among these is the term ‘3P,’ denoting third-party vendors who offer a wide range of products on Amazon, shaping the competitive landscape.

One strategic approach within this realm is Online Arbitrage (OA), where sellers hunt for discounted products online to resell at a profit on Amazon. This method demands a sharp eye for deals and a grasp of market trends, transforming bargain hunting into a lucrative venture.

Similarly, Retail Arbitrage (RA) extends this concept to the physical realm, with sellers purchasing discounted products from brick-and-mortar stores to resell on Amazon at higher prices. It’s a testament to the opportunities available for those willing to explore different sourcing strategies and capitalize on price differentials.

Mastering these Amazon Marketplace and Seller Central acronyms equips sellers with a deeper understanding of various sourcing and selling methods.

Amazon Brand Management and Analytics Terms

The art of brand management on Amazon is enriched by a diverse vocabulary, capable of transforming a seller’s storefront into a captivating masterpiece. A+ Content serves as a prime example, offering sellers the tools to enrich product descriptions with branded content and captivating graphics. This feature empowers sellers to craft compelling narratives around their products, captivating customers and potentially boosting conversion rates.

Formerly known as Enhanced Brand Content (EBC), A+ Content offers similar capabilities for enhancing product descriptions and storytelling. Despite the name change, the goal remains the same: creating product pages that resonate with Amazon customers and distinguish the brand from competitors.

Private Label (PL) presents an enticing opportunity for sellers to market products under their own brand, manufactured by third parties but exclusively sold on Amazon. This strategy fosters brand exclusivity, enabling sellers to cultivate a unique identity and loyal customer base within the Amazon marketplace.

Brand Analytics serves as a compass, guiding sellers through the vast ocean of data with dashboards that reveal the nuances of customer behavior and market trends. Some of the key dashboards in Brand Analytics include:

  • Search Catalog Performance: Offers insights into product impressions, clicks, and conversion rates.
  • Market Basket Analysis: Provides data on cross-marketing opportunities.
  • Repeat Purchase Behavior: Provides data on customer loyalty.

These dashboards help sellers make informed decisions and optimize their strategies based on data-driven insights.

These brand management and analytics terms are more than mere jargon; they represent potent tools in a seller’s toolkit. With access to detailed analytics like Amazon Retail Analytics Premium, sellers can:

  • Make informed decisions.
  • Optimize their search engine optimization (SEO) strategies.
  • Ultimately propel their brand to new heights in the competitive landscape of Amazon.

Navigating Amazon’s Legal and Compliance Terminology

Entering Amazon’s marketplace entails more than just strategic sales maneuvers; it demands a comprehensive grasp of the legal and compliance framework that governs the platform. The Terms of Service (TOS) is the foundational document that outlines the rules of engagement on Amazon. It’s a binding agreement that sellers agree to upon using the platform, dictating the do’s and don’ts of conducting business in this digital realm.

Intellectual Property (IP) lies at the core of a brand’s value, encompassing creations of the mind such as inventions, literary works, designs, and symbols. For Amazon sellers, safeguarding their products and content from infringement is paramount, ensuring the preservation of their innovative ideas.

Non-Disclosure Agreements (NDAs) are the guardians of confidentiality, often used on Amazon when sensitive information needs to be shared between parties, such as during product launches or partnerships. An NDA ensures that proprietary details are not leaked to competitors or the public, preserving the integrity and competitive edge of a seller’s business.

These legal and compliance terms transcend mere formalities; they constitute the foundational pillars of a seller’s business structure on Amazon. Mastery of these terms is indispensable for safeguarding business interests, preserving brand integrity, and navigating the intricacies of the platform’s regulatory landscape.


As we draw the curtains on this insightful journey through Amazon’s lexicon, it’s clear that the acronyms and abbreviations we’ve explored are more than just shorthand—they are the building blocks of a successful Amazon empire. Whether it’s mastering the intricacies of FBA and ASIN, understanding the financial nuances of COGS and ROI, or strategically leveraging advertising and brand management terms, these tools empower sellers to navigate the Amazon marketplace with confidence. Carry this knowledge forward, and may it serve as the guiding force propelling you toward success in the ever-expanding realm of online commerce.

Term Definition
1P First-party sellers, sellers whose brands are distributed and sold directly by Amazon itself
3P Third-party sellers, independent sellers who sell their own or other brands’ products on Amazon
3PL Third-Party Logistics, external companies that handle warehousing, picking, packing, and shipping operations
A+ Content Tool enriching product descriptions with branded content and graphics
ACoS Advertising Cost of Sale, ratio of ad spend to attributed sales in an advertising campaign
Amazon Affiliates Program rewarding affiliates for driving traffic and sales to Amazon listings
Amazon Brand Registry Program enabling brand owners to register and protect their trademarks and intellectual property on Amazon
Amazon Launchpad Platform supporting entrepreneurs and startups with education, merchandising, and enhanced support
Amazon Media Group Amazon’s advertising division responsible for marketing and promotional services
Amazon Prime Subscription service providing free, rapid delivery and access to streaming content
ASIN Amazon Standard Identification Number, unique identifier for items on Amazon’s platform
Brand Analytics Tool providing insights into customer behavior and market trends
COGS Cost of Goods Sold, direct costs attributable to the production of goods sold by a company
CPC Cost Per Click, the price an advertiser pays each time a user clicks on their advertisement
DP Product Detail Page, virtual storefront where all product information is displayed
DSP Demand Side Platform, platform enabling advertisers to purchase and manage display and video ads across multiple sites
EAN European Article Number, identifier recognized internationally
FBA Fulfillment by Amazon, Amazon’s service where fulfillment centers handle storage, packing, and shipping
FBM Fulfilled by Merchant, sellers manage shipping directly to end customers
GTIN Global Trade Item Number, identifier recognized internationally
GTIN-14 Identifier for larger shipping containers, not typically used for standard retail products
IP Intellectual Property, safeguarding creations of the mind from infringement
ISBN International Standard Book Number, identifier for books recognized internationally
LTL Less Than Truckload, shipping method that consolidates smaller shipments into a full truckload
MCA Merchant Cash Advance, a lump sum of money given to a business in exchange for a percentage of its daily credit card receipts
MFN Merchant Fulfillment Network, an alternative to Amazon’s logistics capabilities or a European fulfillment network
MSRP Manufacturer’s Suggested Retail Price, recommended price set by product creators
NDA Non-Disclosure Agreement, ensuring confidentiality of proprietary information on Amazon
OA Online Arbitrage, hunting for discounted products online to resell on Amazon
P&L statement Profit and Loss statement, financial statement outlining a company’s revenues, costs, and expenses over a specific period
PL Private Label, products offered under a seller’s own brand, sourced from manufacturers but marketed exclusively on Amazon
PPC Pay Per Click, model where advertisers pay each time a potential customer clicks on an ad
RA Retail Arbitrage, purchasing discounted products from brick-and-mortar stores to resell on Amazon
ROI Return on Investment, measurement of the profitability of an investment
SFP Seller Fulfilled Prime, sellers deliver Prime-level service while overseeing their own fulfillment process
SKU Stock Keeping Unit, unique code used to track inventory and manage products
TOS Terms of Service, foundational document outlining rules of engagement on Amazon
UPC Universal Product Code, a barcode widely used for tracking trade items

Frequently Asked Questions

The primary distinction between FBA and SFP lies in the fulfillment process. With FBA, Amazon takes care of storage, packing, and shipping, offering sellers a comprehensive fulfillment solution. On the other hand, SFP (Seller Fulfilled Prime) enables sellers to manage their own fulfillment process, allowing them to deliver orders with Prime service levels directly to customers.

Understanding terms like COGS (Cost of Goods Sold) and ROI (Return on Investment) helps sellers accurately price products and measure profitability. This knowledge enables informed decisions that drive business success and growth.

ASIN (Amazon Standard Identification Number) is crucial for Amazon sellers as it helps customers find products, is essential for listing items, and enables inventory and sales tracking. Understanding ASINs is vital for effective business management and maximizing product visibility on the platform.

Amazon Brand Analytics provides valuable insights into customer behavior and market trends, offering data on product performance, search terms, and customer demographics. This data helps sellers make data-driven decisions to optimize product listings, marketing strategies, and overall business performance.

It is important to understand Amazon’s legal and compliance terms to protect your business interests, operate within the platform’s rules, safeguard your brand, and maintain confidentiality in your business dealings. It helps ensure you comply with Amazon’s Terms of Service (TOS), Intellectual Property (IP) regulations, and Non-Disclosure Agreements (NDA).

Gourmet Ads: Revolutionize Your Amazon Strategy

Since 2008, Gourmet Ads has excelled in Digital Advertising for Food, Beverage and Supermarket brands. As a Verified Amazon Ads Partner, we’re here to elevate Amazon Sellers.

Amazon Ads - Verified Partner

Ready to transform your Amazon sales metrics?

Explore Gourmet Ads’ Amazon Advertising Services and discover how our expertise can skyrocket your food brand’s performance on Amazon. We’re dedicated to enhancing your visibility, driving sales efficiency, and ensuring your advertising budget yields maximum profitability.

Dive into the world of optimized Amazon advertising with Gourmet Ads today.