Alternatives to Affinity Audiences in DV360
Affinity Audiences are groups of people that are placed in predefined buckets of general interests in Google DV360. These audiences are created based on browsing and search history. Basically, the feature helps you to target only the audiences that have a strong interest in the category your product or service falls into.
Affinity audience goes by a couple of other terms, including audience targeting and audience segmentation. This article covers what exactly those terms mean, as well as effective alternatives to using Affinity Audiences for your advertising.