Alternatives to Affinity Audiences in DV360
Affinity Audiences are groups of people that are placed in predefined buckets of general interests in Google DV360. These audiences are created based on browsing and search history. Basically, the feature helps you to target only the audiences that have a strong interest in the category your product or service falls into.
Affinity audience goes by a couple of other terms, including audience targeting and audience segmentation. This article covers what exactly those terms mean, as well as effective alternatives to using Affinity Audiences for your advertising.
Take a look at how you can benefit from this concept with an approach that is more specific to food and beverage industries…
Audience targeting and audience segments
Audience targeting means reaching people based on their specific interests as they browse websites. This is accomplished with digital advertising. When done properly, segmenting an audience allows you to customize your advertisements in ways that give you the highest chance to convert leads. That’s because that’s the work best are those that speak to a very specific need for a particular type of individual.
You see, many factors make up the success of a display advertising campaign. And making sure you target the right audience segment is a big one. Although many have found that Affinity Audiences works well, there are other options that can actually be even more effective and cost-efficient if you’re working in a specific industry.
Alternatives to Affinity Audiences
An alternative that we provide to Affinity Audience is Gourmet Ads own First Party Data Audience Segments. These audience segments are ideal for:
Food ad campaigns
Supermarket ad campaigns
Beverage ad campaigns
Kitchen ad campaigns