9 Ways We Help Amazon Sellers Grow Sales

9 Ways We Help Amazon Sellers Grow Sales

Let’s talk about how to grow your Amazon sales — consistently. If you’re a brand selling on Amazon, you’ve likely encountered this challenge: you’ve launched, maybe seen some early traction, but what’s the next step? How do you break through the plateau and start scaling your revenue?

At Gourmet Ads, we’ve spent more than a decade helping food brands and CPG companies navigate the complexities of Amazon advertising. As an Amazon Ads Verified Partner, we’ve taken advertisers from zero sales to category leaders by leveraging proven strategies — and avoiding the pitfalls that trip up most sellers.

We’ve distilled our approach into 9 high-impact advertising strategies for Amazon Sellers — each designed to drive conversions through targeted, scalable traffic.

1. Path-to-Purchase Analysis

The first step to smarter advertising is understanding your customers’ journey. Using Amazon Marketing Cloud (AMC), we map out the entire path-to-purchase — from first impression to conversion.

This gives us granular insight into what ads are working, which placements convert, and where shoppers are dropping off. By uncovering these behavioral patterns, we’re able to double down on what drives sales and eliminate wasted spend.

Example: A shopper might see your ad on a third-party website, view your product on Amazon, compare it to two competitors, and then finally purchase two days later. AMC lets us trace that journey and attribute value accordingly.

2. Retargeting Based on Your Own Product

Have you ever had someone click on your product listing, only to disappear into the Amazon abyss? Of course you have — it happens all the time.

With product-based retargeting, we reconnect with shoppers who viewed your listings but didn’t convert. This allows us to stay top-of-mind and bring them back with a nudge — whether it’s a timely reminder or an incentive to take action.

Why it matters: These are warm leads. They’ve already shown interest, which means your return on ad spend (ROAS) is typically much higher compared to cold audiences.

3. Competitor Targeting

Amazon is a battlefield — and your competitors are getting clicks that could be yours.

With competitor targeting, we place your ads directly on your competitors’ product pages. That means when a shopper is considering a rival product, they’re also exposed to your offering.

Tactic in action: If you sell organic protein bars, we can run ads on the listings of top competing brands in the same category, effectively hijacking buyer attention at the point of decision.

4. Contextual Advertising

Sometimes, you need to reach people before they get to Amazon.

Through Microsoft Advertising and our contextual ad tech, we run highly targeted display campaigns that direct users straight to your Amazon storefront. We do this by matching your product to relevant content — based on the actual URL the user is reading.

Example: If someone is reading a recipe for gluten-free muffins, and you sell gluten-free flour, your ad appears right there — with a direct path to your Amazon listing.

5. Video Ads via Amazon Prime Video

Video has become a powerful tool in eCommerce — and Amazon Prime Video offers a unique opportunity to capture attention in a low-distraction, high-impact environment.

We help brands tap into this space with streaming TV ads that engage shoppers while they’re relaxed and in discovery mode. It’s a branding play that also drives traffic directly to your Amazon listings.

Pro tip: These ads aren’t skippable and often appear on living room screens — ideal for brand recall and product storytelling.

6. Retargeting Shoppers Who Added to Cart but Didn’t Purchase

Cart abandoners are one of the most frustrating missed opportunities in eCommerce. These are shoppers who were inches away from converting but didn’t complete the purchase.

Our campaigns specifically retarget these high-intent users with reminder ads, promotional nudges, or urgency-based messaging — turning hesitation into action.

Stat to know: Cart abandoners are often twice as likely to convert when retargeted within 48 hours.

7. Retargeting Shoppers with Multiple Detail Page Views

When a shopper returns to your product listing multiple times, they’re not browsing — they’re considering.

We track these users and serve them tailored ads, reminding them of the value your product offers. It’s a smart way to re-engage warm prospects who are on the fence.

Why it works: Repetition builds trust. The more familiar your product becomes, the more likely they are to click “Buy Now.”

8. In-Market Audience Targeting

Amazon has one of the most robust datasets in the world. We tap into that by leveraging in-market audience segments — targeting shoppers who are actively researching or buying products in your category.

We don’t spread wide — we go deep. Our team identifies 3 to 5 hyper-relevant segments that align with your product type and buyer intent.

Example: If you’re selling gourmet coffee, we might target in-market audiences for espresso machines, coffee pods, or specialty kitchenware.

9. Past Customers Who Haven’t Reordered

For consumables and food products, repeat business is the name of the game. That’s why we run campaigns focused on past buyers who haven’t reordered.

Whether it’s a reminder ad, a subscription offer, or a bundle incentive, we build campaigns to reactivate your customer base and turn one-time buyers into loyal fans.

Works well for: Pantry staples, snacks, supplements, pet food, and anything people need to restock.

Bonus Tip: Amazon Creative Builder

Even the best targeting strategy will fail if your creative doesn’t resonate.

In fact, our A/B testing with Amazon Creative Builder found that ads built with their tools consistently outperform client-supplied creative by 17% in conversion rates. That’s a major edge.

What this means: Professional-looking creative tailored for Amazon’s layout can be the difference between being ignored and making the sale.