Cyber Monday Advertising

Cyber Monday is the Monday following Black Friday (see Black Friday Advertising), the day which kicks off holiday online shopping season in the United States between Thanksgiving and Christmas. Traditionally Black Friday was associated with regular bricks and mortar stores, while Cyber Monday was associated with online stores as the name suggests. The idea was that consumers would go online on the Monday and order the products they were after, but couldn’t find at the weekend Black Friday sales. Nowadays both Black Friday and Cyber Mondays are huge for both online and offline sales.

Cyber Monday Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting and Audience Targeting for their Cyber Monday Advertising Campaign.

Cyber Monday Contextual Targeting

  • Cyber Monday Content

  • Coupon Content

  • Shopping Discount Content

Cyber Monday Audience Segments

These segments can be used uncoupled in your own DSP

  • Coupon Users

  • Grocery Buyers

  • Grocery Shoppers

Cyber Monday Campaign Options 

Thanksgiving Dates  

  • 2019 – Monday 2nd December

  • 2020 – Monday 30th November

  • 2021 – Monday 29th November

  • 2022 – Monday 28th November

  • 2023 – Monday 27th November

  • 2024 – Monday 2nd December

  • 2025 – Monday 1st December

Cyber Monday Advertising after Black Friday.

Given the huge numbers of consumers at their computer with credit card in hand, any online retailer or eCommerce store can benefit from Cyber Monday Advertising. The most successful Cyber Monday Advertising campaigns are those that reach target consumers, engage with them and create a relationship well before they make a purchase. Often it is price driven or discount offered based advertising, so if that’s the case then your creative needs to include these in the messaging.

Cyber Monday Ads

In our experience, Cyber Monday Ads mostly focuses on big ticket items like white goods (refrigerators, dishwashers, Kitchen Appliances such as Juicers, Blenders, Cookware, Crockery, Cutlery and Plateware. Outside of the kitchen washing machines and clothes dryers are popular as is Big Screen Televisions, Sound Systems, Tablets, Laptops and other gadgets.

In past years Cyber Monday coupons have played a role in driving consumers to buy in store, but it’s important to remember that many consumers will prefer to click on advertising driving them to buy online instead of battle the crowds. So, it’s essential to not only book your Cyber Monday Ads pushing consumers to your website, but make sure you encourage and marketing aimed at retail stores. Your Cyber Monday Advertising should begin the Saturday before Cyber Monday.

Because the Gourmet Ads network features an audience of grocery buyers and household decision makers it’s essential to ensure that we are part of your Cyber Monday Advertising media mix.

If you haven’t already booked your Cyber Monday Advertising, then don’t delay as the Gourmet Ads network often books out during the Thanksgiving period.

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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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