Cyber Monday Advertising after Black Friday.
Given the huge numbers of consumers at their computer with credit card in hand, any online retailer or eCommerce store can benefit from Cyber Monday Advertising. The most successful Cyber Monday Advertising campaigns are those that reach target consumers, engage with them and create a relationship well before they make a purchase. Often it is price driven or discount offered based advertising, so if that’s the case then your creative needs to include these in the messaging.
Cyber Monday Advertising Media Mix
In our experience, Cyber Monday Ads mostly focuses on big ticket items like white goods (refrigerators, dishwashers, Kitchen Appliances such as Juicers, Blenders, Cookware, Crockery, Cutlery and Plateware. Outside of the kitchen washing machines and clothes dryers are popular as is Big Screen Televisions, Sound Systems, Tablets, Laptops and other gadgets.
In past years Cyber Monday coupons have played a role in driving consumers to buy in store, but it’s important to remember that many consumers will prefer to click on advertising driving them to buy online instead of battle the crowds. So, it’s essential to not only book your Cyber Monday Ads pushing consumers to your website, but make sure you encourage and marketing aimed at retail stores. Your Cyber Monday Advertising should begin the Saturday before Cyber Monday.
Because the Gourmet Ads network features an audience of grocery buyers and household decision makers it’s essential to ensure that we are part of your Cyber Monday Advertising media mix.
If you haven’t already booked your Cyber Monday Advertising, then don’t delay as the Gourmet Ads network often books out during the Thanksgiving period.
