What is Cinco de Mayo?
From Spanish, Cinco de Mayo translates to “Fifth of May”. On this very date back in 1862, the Mexican Army celebrated its victory in the Battle of Puebla against France, during the Franco-Mexican war. The number of French in the army exceeded that of the Mexican militia to a great extent, making the triumph even more delightful and the celebrations even bigger to this day! The holiday is regionally honored in Mexico, but also in the United States where Mexican-American population prevails, as in Border States like Arizona and California.
Prior to the beginning of celebrations, Mexican Buyers and clients who adopt such festivities in their establishment search for great sale-generating deals for their markets. It’s the perfect opportunity to incorporate sales and discounts on your products pertaining to the number “5”, meaning you’ll increase your deals without deviating from the beloved holiday spirit.
During the Cinco de Mayo holiday, the increased sales center on food and drink products such as avocadoes, limes, meat (beefs), cilantro, tomatoes, liquors and beers (tequila and Corona). These have one thing in common: they all fit into lip-smacking recipes that only Mexican gastronomy can offer! You can grab the chance to be the greatest source of these delightful eats while growing your business.