Cinco de Mayo Advertising

Cinco de Mayo is a widely known cultural holiday in Mexico and in the United States. It’s not only great for partying with your friends and savoring goodies from the Mexican cuisine, but it’s also the perfect time to kick-start your Cinco de Mayo advertising campaign and reach Grocery Buyers who celebrate this holiday at their restaurants, bars, grocery stores and food companies.

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Cinco de Mayo Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting and Audience Targeting for their Cinco de Mayo Advertising Campaign.

Cinco de Mayo Contextual Targeting

  • Mexican Recipes

  • Taco Recipes

  • Enchilada Recipes

  • Taquitos Recipes

  • Quesadilla Recipes

  • Avocado Recipes

  • Margarita Cocktail Recipes

  • Tequila Cocktails

Cinco de Mayo Audience Segments

These segments can be used uncoupled in your own DSP

  • Hispanic Cooks

  • Spanish Language Audience

  • Holiday Cooks

  • Grocery Buyers

  • Household Cooks

Cinco de Mayo Campaign Options 

Cinco de Mayo Dates

Cinco de Mayo is celebrated annually on May 5.

Cinco de Mayo is Spanish for ‘Fifth of May’

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Cinco de Mayo Ads

Here are some of the Cinco de Mayo Ads we’ve run across Gourmet Ads.

Cinco de Mayo Ads - Avocados from Mexico -300x250
Cinco de Mayo Ads - Corona Extra Beer - 300x250
Cinco de Mayo Ads - Patron Tequila - 300x250
Cinco de Mayo Ads - Old el Paso - 300x250

What is Cinco de Mayo?

From Spanish, Cinco de Mayo translates to “Fifth of May”. On this very date back in 1862, the Mexican Army celebrated its victory in the Battle of Puebla against France, during the Franco-Mexican war. The number of French in the army exceeded that of the Mexican militia to a great extent, making the triumph even more delightful and the celebrations even bigger to this day! The holiday is regionally honored in Mexico, but also in the United States where Mexican-American population prevails, as in Border States like Arizona and California.

Prior to the beginning of celebrations, Mexican Buyers and clients who adopt such festivities in their establishment search for great sale-generating deals for their markets. It’s the perfect opportunity to incorporate sales and discounts on your products pertaining to the number “5”, meaning you’ll increase your deals without deviating from the beloved holiday spirit.

During the Cinco de Mayo holiday, the increased sales center on food and drink products such as avocadoes, limes, meat (beefs), cilantro, tomatoes, liquors and beers (tequila and Corona). These have one thing in common: they all fit into lip-smacking recipes that only Mexican gastronomy can offer! You can grab the chance to be the greatest source of these delightful eats while growing your business.

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Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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