Here’s some Food Advertising Ideas for your next Campaign
Our blog about Wine Advertising Ideas which was aimed at smaller wineries, wine companies and pretty much anyone who was tasked with marketing and advertising wines has been one of the most popular blogs of all time. We update it from time to time. So now its time for a blog on Food Advertising Ideas, and like the wine blog this one is aimed at small to medium sized food businesses as well as multinationals which are yet to start advertising online.
So if you do food marketing or food advertising this blog will give you some food advertising ideas which lay as the foundation for any advertising campaigns you plan to run.
Our Food Advertising Ideas ;
1. Brand Advertising
Mostly undertaken by large food companies is brand advertising. This is where the message is simply the brand and is created to engage the user and provide brand awareness so your product stands out on the shelf. Some of the key messages when advertising food brands is why your product is different, the places you can buy it and price if appropriate.
2. Product Based Campaigns
Say you’ve got a number of products that you retail. Well choose 12 products that you want to start advertising and every month focus on running a campaign for a different product. Keep in mind seasonality of the products, ie there is no point promoting winter soups in the middle of summer. The key here is to develop new creative every month. Additionally and from a media buying perspective clients that book 12 months of media with Gourmet Ads can receive significantly discounted CPM rates opposed to spot buys.
3. Acquisition Campaign
Taking a very direct marketing approach, running an acquisition campaign every other month with large reach to your target audience is one way that you can acquire new emails. Considered by some as a CRM campaign, once you’ve acquired a reasonable amount of email contacts, you can start emailing them directly.
4. Campaigns Advertising Competitions
This could be the under lying strategy for your Acquisition Campaign, but competitions are an excellent method of building brand awareness and building your email database. The key here is to offer a “great prize” opposed to just a prize. Consumers want to win something great. We’ve recently run a competition to have a celebrity chef cook in your house for the night which has attracted literally thousands of entires and isn’t really related to the brand being advertised.
5. Recipe Widgets
No matter what your food product, consumers love learning how to use your product in everyday cooking. So a widget featuring your recipes which use your food products can be very engaging to an audience which is looking for recipes. These simple rich media units are typically 300 x 250 island ad units and we traffic them to sites within our network. We can track engagements, displays, click throughs etc just like a regular ad unit. – Learn more about Recipe Widgets here.
6. Retailer Advertising Campaign
Telling your consumers where they can buy your products is very important, it’s the reason why you’ve probably got a long list of them on your website called “Where to Buy”. Have you ever thought about a co-promotion with the retailer to drive sales in-store? Your advertising could drive people to a landing page which told people of the offer or allowed them to print a coupon to get the discount. What ever the offer is, both you and the retailer benefit which is why you could share the advertising costs with them allowing you reach a great number of consumers.
7. TVC Campaigns Online
Taking your television commercial and simply repurposing for online can be a great way to further expand the reach of your campaign. Either formatted into a 300 x 250 ad unit, standalone video player or interstitial page, your video can make an impact.
8. Online Food Companies (Ecommerce)
Although many food companies sell their products through supermarkets, grocery stores of gourmet retailers, there are a great deal of food companies that only sell online. So for online food companies when it’s all about generating a sale online, we can provide a raft of solutions to generate sales. From wide reaching media to highly targeted Behavioural targeting campaigns, we can target your advertising to you most likely customer.
So no matter what the focus for your food advertising campaign, Gourmet Ads can deliver.