French Language Targeting

French advertising refers to marketing efforts that target French Speaking populations of consumers. Advertising to French speaking audiences and targeting ads appropriate requires a couple of guidelines.

But is advertising to such a niche linguistic group (ie people who speak French) worth it in the food and wine industry? The French Langage “niche” may be more substantial than you think.

French Language in Digital Advertising

There is a massive volume of French speaking people, nations, countries, and groups in the world. In the United States alone, there is a substantial population of people who are French-speaking consumers.

Top Global French -Speaking Populations

1. France- 63M speakers

2. Canada – 8M speakers

3. Haiti – 4.8M speakers

4. Belgium- 4.7M speakers

5. Democratic Republic of the Congo- 3.9M speakers

6. United States- 2.3M speakers

7. Switzerland- 1.8M speakers

United States French Speaking Populations

  1. Maine-25%
  2. New Hamshire-24.5%
  3. Vermont-23.9%
  4. Rhode Island-17.2%
  5. Louisiana-16.2%

French Targeting in our Ad Server

When it comes to targeting French-speaker consumers with ads, there are two main things to keep in mind:

  • Target people who have “French Language” set in their computer or mobile device, and
  • Target people who are looking at website content that is in French.

If you pair these two targeting methods, you’ll maximize your overall audience reach. When it comes to the latter, in the context of food and wine marketing, you’ll want to target users who are viewing French food recipes. This is especially so if your product is included in the ingredient list for the recipe in question.

10 Popular Recipes Amongst French-Speakers

These popular French dishes are trending online and should be considered when working on your own programmatic advertising for food products:

1. Bœuf bourguignon / Beef bourguignon

2. Cassoulet /Cassoulet

3. Coq au vin / Chicken cooked in usually red wine

4. Soupe à l’oignon/French onion soup

5. Salade Niçoise/ of Nice Salad

6. Confit de canard / Duck confit

7. Flamiche/ Flamiche

8. Chocolate soufflé/ Chocolate Souffle

9. Tarte Tatin/ Pastry

10. Ratatouille/ Vegetables shallow-fried and then layered in a casserole dish

French Language Targeting with Gourmet Ads

At Gourmet Ads, we offer French Language Targeting in our Ad Server for both Managed Serices and Programmatic Advertisers. French recipes are becoming more and more popular, and the internet has made it easier than ever to find excellent authentic French recipes for a wide range of dishes. This is a perfect opportunity for French food and grocery manufacturers and e-commerce businesses to market their products online through programmatic advertising. And Gourmet Ads is the best advertising platform to do it. We’ll help you reach French food shoppers quickly and efficiently, when and where they want your products. We use real-time French recipe targeting to let advertisers run their ads on French recipe pages when users are actively viewing the page, which is one of the best solutions for food-based targeting.

Food Targeting Categories

Since 2008, Gourmet Ads has been the global leader in food-focused advertising, specializing in Contextual Targeting. Discover a wide range of Food Targeting Categories for your next advertising campaign or programmatic deals, including Alcohol, Beverage, Cuisine, Diet, Ingredient, Kitchen Appliances, Non-Endemic, Publisher, and Recipe Targeting. We ensure your brand resonates with an engaged, culinary-inclined audience, transforming advertising campaigns into deliciously successful endeavors. Experience Gourmet Ads—where your message meets the appetite of your desired market.

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.