Experience Brandlift with Roadblock Advertising

When Brands and their Advertising Agencies are tasked with reaching mass audiences online, then Roadblock Advertising is the best way to gain attention and engagement.

What is Roadblock Advertising?

Roadblock Advertising is where all placements on the site are “roadblocked” with the same creative for the advertiser. Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day or could be the first page impression of the day. When this is run across multiple sites concurrently, roadblock advertising provides a wide-reaching media buy with similar metrics to those of TV media buy. In other words, an advertising campaign would run exclusively across all the advertising units on a page reinforcing the advertising message. Ideal for a consumer package goods brand or product launch when the aim is to gain brand awareness quickly. Share of voice is a significant component in assessing a brand’s market position and capacity to dominate conversations about a certain product or service in the competitive world of marketing.

Roadblock Advertising features;

  • 100% Share of Voice during the campaign period

  • Can be booked for a single date, multiple days or for a week

  • Runs Multiple Ad Sizes

  • Large Ad Formats available

Businesses rely heavily on advertising techniques. Like all advertising solutions available on Gourmet Ads, roadblock advertising can be run with some or a number of our targeting options such as day-part targeting and GeoTargeting ensuring that you get the most out of your advertising budgets.

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen advertising campaign has the best possible combination of Premium Guaranteed Inventory, Scale, First Party Data, Contextual Targeting and Programmatic Advertising elements.