Experience Brandlift with Roadblock Advertising
When Brands and their Advertising Agencies are tasked with reaching mass audiences online, then Roadblock Advertising is the best way to gain attention and engagement.
What is Roadblock Advertising?
Roadblock Advertising is where all placements on the site are “roadblocked” with the same creative for the advertiser. Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day or could be the first page impression of the day. When this is run across multiple sites concurrently, roadblock advertising provides a wide-reaching media buy with similar metrics to those of TV media buy. In other words, an advertising campaign would run exclusively across all the advertising units on a page reinforcing the advertising message. Ideal for a brand or product launch when the aim is to gain brand awareness quickly.
Roadblock Advertising features;
100% Share of Voice during the campaign period
Can be booked for a single date, multiple days or for a week
Runs Multiple Ad Sizes
Large Ad Formats available