Gourmet Ads offers advertisers the ability to buy with 100% Viewability via our Managed Services offering. Buying impressions on a 100% Viewability basis the ability to remove the media buying risk, and only paying for impressions deemed 100% in view. Let our Viewability prediction algorithm decide the impressions to buy in Real-time passing the risk to us.
How our 100% Viewability Option Works
We traffic your campaign like any other, except instead of simply booking Impressions we set the trafficking option as 100% Viewable. As the campaign start delivering impressions, they are checked in close to real-time for 100% Viewability. Impressions that deemed 100% Viewable are booked as sold, whilst impressions that are not, are effectively not paid for. Think of the concept of 100% Viewability like a CPA campaign, where the “acquisition” event is a 100% Viewability.
Why booked Impressions at 100% Viewability is better than 70% Viewability
Research has shown that when targeting 70% Viewability you are effectively excluding 42% inventory based on placement optimization. By running a 100% Viewability campaign you’ll be buying across all inventory and only paying for the impressions that are actually 100% viewable, thus having a highly effective media buy that will outperform.
Benefits of a 100% Viewability Campaign
100% Confidence that all Impressions are seen by Users
Increased volume of Impressions for Free (30%-50% more impressions than actually booked)
Increased volume of View Through Conversions (caused by the overage of impressions)
Auto optimizes to Guaranteed Viewability
Leverage all Targeting Options