100% Viewability

Gourmet Ads offers advertisers the ability to buy with 100% Viewability via our Managed Services offering. Buying impressions on a 100% Viewability basis the ability to remove the media buying risk, and only paying for impressions deemed 100% in view. Let our Viewability prediction algorithm decide the impressions to buy in Real-time passing the risk to us.

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How our 100% Viewability Option Works

We traffic your campaign like any other, except instead of simply booking Impressions we set the trafficking option as 100% Viewable. As the campaign start delivering impressions, they are checked in close to real-time for 100% Viewability. Impressions that deemed 100% Viewable are booked as sold, whilst impressions that are not, are effectively not paid for. Think of the concept of 100% Viewability like a CPA campaign, where the “acquisition” event is a 100% Viewability.

Why booked Impressions at 100% Viewability is better than 70% Viewability

Research has shown that when targeting 70% Viewability you are effectively excluding 42% inventory based on placement optimization. By running a 100% Viewability campaign you’ll be buying across all inventory and only paying for the impressions that are actually 100% viewable, thus having a highly effective media buy that will outperform.

Benefits of a 100% Viewability Campaign

  • 100% Confidence that all Impressions are seen by Users

  • Increased volume of Impressions for Free (30%-50% more impressions than actually booked)

  • Increased volume of View Through Conversions (caused by the overage of impressions)

  • Auto optimizes to Guaranteed Viewability

  • Leverage all Targeting Options

100% Viewability & Programmatic Buyers

For Programmatic Buyers wanting to buy impressions on a 100% Viewability basis, it will depend on your DSP and how they are integrated with us. Best to Contact Us directly for options.

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Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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