What is Win Rate ?
Win Rate is the percentage that measures the total number of impressions won in programmatic buys divided by the total number of impressions bid on. High win rates in terms of programmatic can indicate low bidding competition for the user or website at the price point.
Win Rate Formula
Win Rate = (Number of Impressions Won/Number of Impressions Bid) x 100
For example if you bid 1 Million times and win 50,000 this is calculated as;
(50,000 / 1000000) X 100 = 5% Win Rate
Increasing your Win Rate
There are various ways to increase the Win Rate of your campaign, but essentially you need to win more impressions or bid less. Here are some ideas to increase your Win Rate for your campaign.
Increase the Bid Price
Use a Pre-bid solution to be more selective on what you are bidding on
Only Bid on Creative Sizes that have high Win Rates
Bid in fewer auctions ie reduce the number of impressions bid on
Only Bid on Media Formats that have High Win Rates
Increase Viewability Thresholds to bid on less impressions
Only Bid on Domains that have High Win Rates
Implement Campaign Pacing
Auto Optimize off Low Win Rate Inventory
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