An emerging Health Food Brand developed an innovative Breakfast Spread. They approached Gourmet Ads with a goal to drive consumers to their website and increase sales and awareness of their products with a 3-month campaign.
The Health Foods brand wanted to reach an audience of consumers aged 30-45 years old (men and women) who;
• Are Healthy eaters and foodies
• Are decision makers and household cooks
• Have food allergies eg nut allergy themselves or have someone in their family who has a food allergy
• Have Diabetes or following a high protein diet ( ie Keto Diet, Paleo Diet)
We used the above custom categories for contextual targeting and used a combination of IAB, rising star and native units. We also ran a retargeting Line Item for people who had visited their site, but hadn’t purchased.
We started the campaign by A/B testing between sending users to the advertisers own website or sending them to a dedicated brand Page on amazon.com. We found early on that users were more likely to covert 38 times higher on Amazon than the client’s website and we moved to only send users to amazon.com. As we couldn’t set retargeting pixels for users on Amazon.com, we devised a way of setting a retargeting pixel for users that had clicked on ads before they got to Amazon.com thus increasing the size of the retargeting pool.
500% increase in sales as a direct result of advertising campaign
Click Through Rate of 0.35% achieved
Viewability of campaign was 78%
Client has rebooked another 3-month campaign