Food Advertising

Thanksgiving Advertising

Thanksgiving Advertising

Thanksgiving advertising is great for the popular holiday food items

Many food companies know that a large percentage of their annual profits are made during the Holiday Season. That is why your Thanksgiving advertising campaign is one of your most important campaigns of the year, especially if you are selling foods that are typically high sellers for Thanksgiving or Christmas dinners, like turkey, stuffing, green beans, cranberry sauce, cream of mushroom soup and pumpkin pie amongst others.

Taking advantage of targeted advertising next to online recipes for holiday favorites is a great way to get your brand at the top of every shopper’s grocery list this year. When a consumer goes online to look up recipes on how to roast their Thanksgiving turkey, will they be thinking Butterball, Norbest or Honeysuckle White? That all depends on whose ad is cleverly placed right beside the roast turkey recipe.

More and more consumers are turning to the internet for their recipe needs; especially their holiday recipe needs and smart advertisers are taking advantage of this trend with their Thanksgiving advertising in order to create brand awareness during the critical holiday sales rush. Ideally, companies should get their products placed four weeks before the big holiday as many shoppers have already begun to stock their pantries in preparation for the big event.

While these relatively new Thanksgiving advertising opportunities are great for the popular holiday food items featured in online recipes, they aren’t the only products that can benefit from these highly targeted ad campaigns. There are many other activities that correspond with holiday celebrations such as watching the “big game” on TV, beer companies can capitalize on this and even less glamorous, but necessary events such as washing the dishes. Your dish washing liquid, scrubbing sponges or dishwasher detergent can make a play for the millions of dishes that need to be washed after each holiday meal.

Thanksgiving advertising is also important in gearing shoppers up for Christmas Items

And, of course, Thanksgiving advertising is also important in gearing shoppers up for their Christmas purchases as well. Foods and other items that will sell for Christmas meals will need to be well placed by Thanksgiving, but other products, such as holiday gifts or sale events can also make a strong impression when placed next to food ads over the holiday season.

So if you’re selling a product in the lead up to Thanksgiving, it’s essential to run your Thanksgiving advertising online, contact Gourmet Ads for a customized media plan which targets consumers.

Author / Gourmet Ads Staff Writer
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Gourmet Ads is a food advertising network which helps brands reach the grocery buyer online through premium and high visibility ad solutions on a CPM basis.


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