The default — and most widely accepted — duration across CTV supply is 30 seconds. It strikes the best balance between storytelling, branding, and scale.
While we can run other durations like 15 seconds (ideal for support messaging or retargeting), 30 seconds remains the preferred format across AVOD, FAST, BVOD, and SVOD platforms.
⚠️ Non-standard lengths (e.g. 20s, 45s, 50s) are possible but may limit available inventory and delivery scale unless required by a specific publisher.
In short:
▶️ 30 seconds = default and preferred
⏱️ Other durations = supported, but use strategically
For advice on creative formats, Contact Us or speak with your Account Executive.
