Valentine’s Day Advertising Insights
Men are more likely to spend more than women at this time, and with ages 35-44 spending the most money, the range of presents that people buy tend to be varied. Dinner, chocolate, champagne, and flowers are the traditional route to take, however many people like to widen the net when it comes to the gifts they buy. Experience days, tickets for events and vacations are also becoming increasingly popular Valentine’s Day gifts.
While Valentine’s Day is typically seen as a time for couples, Single Awareness Day is also celebrated on the 14th. Still seen as a gift-giving event, this encourages people to buy presents for people they have non-romantic connections to in their lives. These can be anything from non-romantic meals, to less heart oriented gifts.
As those aged 35-44 are now also likely to have at least one child, Valentine’s Day is becoming an increasingly family-oriented affair. In these cases, families may look for recipes and ingredients for meals that they can prepare at home, or want to go out to restaurants and places which are more family friendly.