Valentine's Day Advertising

Valentine’s Day Advertising

On the 14^th of February each year, gifts are exchanged between loved ones, all in the name of St. Valentine. While it might cause some people to roll their eyes, Valentine’s Day is one of the best days to inspire customers to spend money with you. It’s been reported that on average, that consumers spend $162 per person, with those aged 35-44 as the major spending demographic. Sectors that benefit from Valentine’s Day include Florists, Restaurants, Confectionery, Greeting Cards, Jewelry, Clothing and Gift Cards to name a few.

Valentine’s Day Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting and Audience Targeting for their Valentine’s Day Advertising Campaign.

Valentine’s Day Contextual Targeting

• Valentine’s Day Content & Recipes

• Restaurant Content

• Gift Content

Valentine’s Day Audience Segments

These segments can be used uncoupled in your own DSP

• Grocery Buyers

• Household Cooks

• Recipe Content

Valentine’s Day Campaign Options 

• Programmatic via Deal ID / PMP

• Managed Service

Valentine’s Day Dates  

Valentine’s Day is celebrated on the 14th of February each year.

Valentine’s Day Ads

Here are some of the Valentine’s Day Ads we’ve run across Gourmet Ads.

Valentine’s Day Advertising Insights

Men are more likely to spend more than women at this time, and with ages 35-44 spending the most money, the range of presents that people buy tend to be varied. Dinner, chocolate, champagne, and flowers are the traditional route to take, however many people like to widen the net when it comes to the gifts they buy. Experience days, tickets for events and vacations are also becoming increasingly popular Valentine’s Day gifts.

While Valentine’s Day is typically seen as a time for couples, Single Awareness Day is also celebrated on the 14th. Still seen as a gift-giving event, this encourages people to buy presents for people they have non-romantic connections to in their lives. These can be anything from non-romantic meals, to less heart oriented gifts.

As those aged 35-44 are now also likely to have at least one child, Valentine’s Day is becoming an increasingly family-oriented affair. In these cases, families may look for recipes and ingredients for meals that they can prepare at home, or want to go out to restaurants and places which are more family friendly.