Super Bowl Advertising

When you think of Super Bowl Advertising, you’ll probably think of the advertising during the game; you know the ones that cost millions of dollars per 30 seconds. However, at Gourmet Ads we run Super Bowl Advertising that drives consumers to buy your food and beverage products even before the end-of-season game. Our Super Bowl Advertising Reaches Grocery Buyers Before the Big Game

Each January the Super Bowl draws an enormous audience of viewers from around the country, most at super bowl parties. Running a targeted Super Bowl advertising campaign can influence grocery buyers as they plan their party spread. Because the Gourmet Ads network features an audience of grocery buyers and household decision makers, it’s essential to ensure that we are part of your Super Bowl Advertising media mix.

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Super Bowl Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting and Audience Segments for their Super Bowl Advertising Campaign.

Super Bowl Contextual Targeting

  • Super Bowl Recipes

  • Party Recipes

  • Chicken Wing Recipes

  • Snack Recipes

  • Chicken Wing Recipes

  • Burger Recipes

  • Nacho Recipes

  • Chili Recipes

  • Guacamole Recipes

  • Salsa Recipes

  • Dip Recipes

  • Pizza Recipes

  • Pasta Recipes

Super Bowl Audience Segments

These segments can be used uncoupled in your own DSP

  • Chicken Segment

  • Grocery Buyers Segment

  • Household Cooks Segment

  • Recipe Content Segment

  • Cocktail Content Segment

Thanksgiving Campaign Options 

Super Bowl Dates  

  • Super Bowl LIV 2020
    2nd February 2020 in Miami, Florida

  • Super Bowl LV 2021
    7th February 2021 in Los Angeles, California

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Super Bowl Ads 

Here are some of the Super Bowl Ads we’ve run across Gourmet Ads.

Super Bowl Ads - Campbells -300x600
Super Bowl Ads - Tyson Chicken -300x600

The Super Bowl Advertising Timeline

Based on tracking of historical Super Bowl search data and other consumer behaviors, here’s a primer for planning your brand’s Super Bowl Advertising campaign.

The Super Bowl airs the first Sunday in February, which means your Super Bowl Advertising should commence in the last week of January, giving a two-week campaign flight to drive consumer intent and engagement. Popular campaign ideas include using regular display advertising, video and rich media. Each of these placement types can support high-performing campaigns including competitions and Super Bowl coupon downloads for product purchases.

So what companies can benefit from Super Bowl Advertising online? Any company that has products being served at Super Bowl Parties. Heavy finger food dishes including ingredients found in dips, guacamole, chili, bbq ribs, nachos, hot wings, sliders, hamburgers, hot dogs and quesadillas are extremely popular among grocery buyers this time of year. Don’t forget chips, popcorn, crackers, cheese as well as beverages such as sodas, wines and beer, all of which traditionally are traditionally found in the million dollar TV advertising.

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Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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