The Super Bowl Advertising Timeline
Based on tracking of historical Super Bowl search data and other consumer behaviors, here’s a primer for planning your brand’s Super Bowl Advertising campaign.
The Super Bowl airs the first Sunday in February, which means your Super Bowl Advertising should commence in the last week of January, giving a two-week campaign flight to drive consumer intent and engagement. Popular campaign ideas include using regular display advertising, video and rich media. Each of these placement types can support high-performing campaigns including competitions and Super Bowl coupon downloads for product purchases.
So what companies can benefit from Super Bowl Advertising online? Any company that has products being served at Super Bowl Parties. Heavy finger food dishes including ingredients found in dips, guacamole, chili, bbq ribs, nachos, hot wings, sliders, hamburgers, hot dogs and quesadillas are extremely popular among grocery buyers this time of year. Don’t forget chips, popcorn, crackers, cheese as well as beverages such as sodas, wines and beer, all of which traditionally are traditionally found in the million dollar TV advertising.