Super Bowl Advertising

Super Bowl Advertising

When you think of Super Bowl Advertising, you’ll probably think of the advertising during the game; you know the ones that cost millions of dollars per 30 seconds. However, at Gourmet Ads we run Super Bowl Advertising that drives consumers to buy your food and beverage products even before the end-of-season game. Our Super Bowl Advertising Reaches Grocery Buyers Before the Big Game

Each January the Super Bowl draws an enormous audience of viewers from around the country, most at super bowl parties. Running a targeted Super Bowl advertising campaign can influence grocery buyers as they plan their party spread. Because the Gourmet Ads network features an audience of grocery buyers and household decision makers, it’s essential to ensure that we are part of your Super Bowl Advertising media mix.

Super Bowl Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting and Audience Segments for their Super Bowl Advertising Campaign.

The Super Bowl Advertising Timeline

Based on tracking of historical Super Bowl search data and other consumer behaviors, here’s a primer for planning your brand’s Super Bowl Advertising campaign.

The Super Bowl airs the first Sunday in February, which means your Super Bowl Advertising should commence in the last week of January, giving a two-week campaign flight to drive consumer intent and engagement. Popular campaign ideas include using regular display advertising, video and rich media. Each of these placement types can support high-performing campaigns including competitions and Super Bowl coupon downloads for product purchases.

So what companies can benefit from Super Bowl Advertising online? Any company that has products being served at Super Bowl Parties. Heavy finger food dishes including ingredients found in dips, guacamole, chili, bbq ribs, nachos, hot wings, sliders, hamburgers, hot dogs and quesadillas are extremely popular among grocery buyers this time of year. Don’t forget chips, popcorn, crackers, cheese as well as beverages such as sodas, wines and beer, all of which traditionally are traditionally found in the million dollar TV advertising.