Ramadan Advertising

Right around the world, millions of Muslims observe Ramadan, a month of intense prayer, dawn-to-dusk fasting and nightly feasts. Ramadan is a great time to advertise your product. Think about how specific advertising can be used during specific holidays to hit target audiences when they otherwise wouldn’t be paying as much attention. For example: Creating Ramadan themed ad content for your particular product or service may catch the eye of a possible lead because they’re currently searching for Ramadan gifts for their family. Since there is a seasonal need for food and gifts during Ramadan, their attention is easier to grab. This seasonal or holiday-themed approach can be used for pretty much any holiday in which potential customers need a product related to that holiday. When it comes to Ramadan in particular, you can do great things with Ramadan advertising, especially when it comes to food and cuisine-related products that can be consumed during traditional pre- and post-fast feasts.

Ramadan Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting for their Ramadan Advertising Campaign.

Ramadan Contextual Targeting

  • Ramadan Recipes

  • Arabic Recipes

  • Side Dish Recipes

  • Holiday Recipes

Ramadan Audience Segments

These segments can be used uncoupled in your own DSP

  • Ramadan Segment

  • Arabic Language

Ramadan Dates  

  • 2020 – 6th May – 4th June

  • 2021 – 13th April – 12th May

  • 2022 – 2nd April – 1st May

  • 2023 – 22nd March – 20th April

  • 2024 – 10th March – 8th April

What People Buy During Ramadan

We could easily say ‘everything’ in this section because Ramadan involves the simple act of giving gifts. Just about any business with a physical product can use Ramadan marketing effectively. Regardless, there are particular products that people tend to look for during Ramadan:

  • Abayas, a type of modest clothing that is often worn during Ramadan

  • A traditional backgammon set, which is often played during Ramadan festivities

  • Allah pendants or Allah-themed jewelry

  • Arabian fragrances and candles in scents like black violet or saffron.

  • Golden fruits, which are fruits like strawberries and cherries that are dipped in chocolate, crumbled nuts, and white chocolate treated with gold food coloring

  • Ramadan-themed decor like throw pillows, blankets, statues, etc.

  • Custom kanduras, which are a type of Muslim menswear that can be customized to be a special gift

  • Kafkans, a type of traditional modest clothing item worn by women

  • Comfortable and simple Arabian sandals, which are often worn by men during Ramadan

  • Forever Roses, which are a type of rose that is designed to live up to three years and are often given as gifts along with chocolates or dusted almonds

What People Eat and Drink During Ramadan

During Ramadan, strict fasting is observed from sunrise to sunset. However, Muslims still eat meals outside of this fasting time. Ramadan meals include “Suhoor,” the meals consumed before dawn, and “Iftar,” the fast-breaking feasts that occur after sunset. As with any holiday, family and friend gatherings always involve food and drink. There are a handful of traditional staples for Ramadan cuisine:

  • Fresh juice

  • Dates

  • Clean and often flavored water

  • Soup

  • Yogurt

  • Bazaar snacks

  • Vitamin supplements (to aid in fasting)

  • Kebabs

  • Du piyaza

  • Manto

  • Lentils

  • Kabuli palaw

  • Short berry

  • Bolani

  • Lots of greens

  • Stuffed porota with minced meat

  • Sherbert

  • Sweets

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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