Right around the world, millions of Muslims observe Ramadan, a month of intense prayer, dawn-to-dusk fasting and nightly feasts. Ramadan is a great time to advertise your product. Think about how specific advertising can be used during specific holidays to hit target audiences when they otherwise wouldn’t be paying as much attention. For example: Creating Ramadan themed ad content for your particular product or service may catch the eye of a possible lead because they’re currently searching for Ramadan gifts for their family. Since there is a seasonal need for food and gifts during Ramadan, their attention is easier to grab. This seasonal or holiday-themed approach can be used for pretty much any holiday in which potential customers need a product related to that holiday. When it comes to Ramadan in particular, you can do great things with Ramadan advertising, especially when it comes to food and cuisine-related products that can be consumed during traditional pre- and post-fast feasts.
Ramadan Advertising Strategies & Targeting
From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting for their Ramadan Advertising Campaign.