President’s Day Advertising

Reach Shoppers with President’s Day Advertising – While it may have felt like there’s been a nonstop sales season from Thanksgiving through to New Years, President’s Day is a great opportunity to ready yourself for the new season. One of the first big retail shopping weekends of the year is President’s Day and most retailers offer significant savings off products. To achieve great high sales it’s essential that your President’s Day Advertising campaign includes a wide reaching digital aspect to drive consumers to both your online store or bricks and mortar stores.

For those that don’t know, Presidents Day was originally known as Washington’s Birthday in honor of the first US president, George Washington’s birthday on February 22, 1732. President’s Day is a federal holiday in the United States and is generally celebrated on the third Monday of February.

President’s Day Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting and Audience Targeting for their Presidents Day Advertising Campaign.

President’s Day Contextual Targeting

  • Shopping Content

  • Coupons Content

  • Side Dish Recipes

  • Holiday Recipes

  • Baking Recipes

President’s Day Audience Segments

These segments can be used uncoupled in your own DSP

  • Holiday Cooks

  • Grocery Buyers

  • Household Cooks

  • Recipe Content

President’s Day Campaign Options 

President’s Day Dates  

  • 2020 – Monday, February 17th

  • 2021 – Monday, February 15th

  • 2022 – Monday, February 21st

  • 2023 – Monday, February 20th

  • 2024 – Monday, February 19th

  • 2024 – Monday, February 17th

President’s Day Strategy

President’s Day Advertising should launch about 2 weeks prior to Presidents Day

Ideally your President’s Day Advertising should launch about 2 weeks prior to Presidents Day weekend on or about the 7th or 8th of February and should be wide reaching initially. Then about the 10th or 11th of February you should start running higher visibility units to gain attention, then rely on regular display throughout the network.

President Day Weekend is a great weekend for discounts, so make sure that your offers are exceptional. Remember your competitors will be in the market too undertaking President’s Day Advertising of their own. So have a clear offering in order to stand out. So no matter if your advertising campaign has a national focus or local focus, Gourmet Ads can deliver your President’s Day Advertising to your target demographic

While it may have felt like there’s been a nonstop sales season from Thanksgiving through to New Years, President’s Day is a great opportunity to ready yourself for the new season. With increased foot traffic around this time, it’s well worth marking down old inventory at a time when you have your new products out on the shelves too. For those of you who exist wholly online, you can use a relatively short lead time to make sure you have some of your most enticing sales up – this can make you a company to watch, and is likely to increase customer interaction with you. A word to the wise: launch your President’s Day Advertising around two weeks before the weekend, and aim to get your coverage as wide as possible to make the most of this shopping period.

  • Presidents Day was originally held on February 22, in honor of the birth of the first US President, George Washington. Today it is recognized as a federal holiday in the US, usually celebrated on the third Monday of February. It is also recognized as one of the first big shopping weekends of the year, and a great time to offer savings to your customers.

  • To recognize the reference to George Washington, Presidents Day is often seen as an opportunity for events that honor the first President. Running up to the day itself, schools typically teach students about the lives and accomplishments of the presidents. As a bank holiday, schools and banks are typically closed on this day.

  • The myth of the cherry tree is one of the nation’s favorites when it comes to George Washington. As the story goes, George damaged one of his father’s cherry trees. Yet rather than pretending he hadn’t done it, George told his father “I cannot tell a lie, you know, I cannot tell a lie, I did, I cut it with my hatchet.” As a result, his father celebrated his honesty – and for President’s Day, cherry pie is a perennial favorite.

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Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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