New Year’s History
We have been celebrating the start of a new year in January for quite a while, but this wasn’t always the case. History has the calendar changing several times, with the ancient Roman calendar beginning the new year in March. This was before astronomer Sosigenes convinced Julius Caesar to follow the solar year, which would begin the new year in January instead.
New Year’s Buying Trends
When creating New Year’s ads, it is important to know the buying habits of consumers around this time of year. Those who are hosting a New Year’s Eve party will be looking for some good food to serve their guests. Most people do not serve a full meal and will instead gravitate towards a series of snacks and appetizers instead. Chips/veggies and dip, salads, skewers, kebabs, and cheese and crackers are among the most popular choices.
People will also have their resolutions in mind when making their purchases around the new year. Popular New Year’s resolutions include losing weight – by exercising and/or eating better – and quitting smoking. Related purchases can be gym memberships or equipment, and things like nicotine patches and gum designed to help people quit smoking. Harnessing the potential in the most popular resolutions will be advantageous for anyone looking to do some New Year’s Advertising.