New Year’s Advertising

Everyone gets excited about the new year. A brand-new year signals a fresh start for many. It’s a time to shed bad habits, create good ones, and make some resolutions. The beginning of a new year is always something to be celebrated – and many people go all out!

December 31st has people all over the world gathering in each others’ homes to ring in the new year with their friends and families. One of the best ways to get results with your New Year’s Advertising is to focus on the resolutions that people make. Everyone knows that the start of a new year is the ideal time to make a significant life change, and as such many will begin thinking about their resolutions early. New Year’s ads that focus on these resolutions will have a greater chance of success.

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New Year’s Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting and Audience Targeting for their New Year’s Advertising Campaign.

New Year’s Contextual Targeting

  • New Year’s Recipes

  • Holiday Recipes

  • Cocktail Recipes

New Year’s Audience Segments

These segments can be used uncoupled in your own DSP

  • Holiday Cooks

  • Recipe Content

New Year’s Campaign Options 

New Year’s Dates  

New Year’s Eve is always on the 31st December.

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New Year’s Ads 

Here are some of the New Year’s Ads we’ve run across Gourmet Ads.

New Years Ads - Williams Sonoma - 300x600

New Year’s History

We have been celebrating the start of a new year in January for quite a while, but this wasn’t always the case. History has the calendar changing several times, with the ancient Roman calendar beginning the new year in March. This was before astronomer Sosigenes convinced Julius Caesar to follow the solar year, which would begin the new year in January instead.

New Year’s Buying Trends

When creating New Year’s ads, it is important to know the buying habits of consumers around this time of year. Those who are hosting a New Year’s Eve party will be looking for some good food to serve their guests. Most people do not serve a full meal and will instead gravitate towards a series of snacks and appetizers instead. Chips/veggies and dip, salads, skewers, kebabs, and cheese and crackers are among the most popular choices.

People will also have their resolutions in mind when making their purchases around the new year. Popular New Year’s resolutions include losing weight – by exercising and/or eating better – and quitting smoking. Related purchases can be gym memberships or equipment, and things like nicotine patches and gum designed to help people quit smoking. Harnessing the potential in the most popular resolutions will be advantageous for anyone looking to do some New Year’s Advertising.

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Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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