Celebrating Mother’s Day
Women, men, and children buy all sorts of things for Mother’s Day. Bouquets of flowers are popular, but so too are food and drink options. For your Mother’s Day Advertising, you might sell bouquets of freshly cut roses for half price at your place of business as a special promotion. For restaurants, you could launch an offer where mothers get discounted meals. Another idea would be to plan a creative marketing event such as a pre-Mother’s Day wine or champagne tasting event. Remember that your Mother’s Day Advertising needs to appeal not only to women, but also to men and children who will do a lot of the buying for the special day. Specialized targeting on these occasions gives you an edge over your competitors. Many big brands use champagne targeting on Mother’s Day to reach their consumers.
People celebrate Mother’s Day in different ways. Some families gather for a shared meal in private homes while others head to restaurants for food, drink, and festivities. Adults sometimes drink alcoholic beverages and may offer toast to honor mothers in attendance. So special promotions for liquors, meats, potatoes, pies, and other popular foods make sense.
History of Mother’s Day
Woodrow Wilson, the 28th president of the U.S., signed a proclamation in 1914 to officially recognize Mother’s Day as an annual memorial to be held on the second Sunday in May. This development came after a campaign launched by peace activist Anna Marie Jarvis, who started Mother’s Day in 1908. Recalling that her mother had often called for the establishment of a day to honor mothers, Jarvis, after her mother died, campaigned to do just that.