Memorial Day Advertising

Memorial Day Weekend Advertising

The US Memorial Day Weekend flags the start of summer and the start of BBQ and Grilling season. In backyards across America, barbeques and grills are fired up for the first time after the winter chill. For those in the BBQ business it makes sense to undertake Memorial Day Weekend Advertising to drive sales of products.

Memorial Day Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting and Audience Segments for their Memorial Day Ads. Mid May is when your Memorial Day Ads should be up and running.

Memorial Day Contextual Targeting

• BBQ / Grill Recipes

• Steak Recipes

• Beef Recipes

• Burger Recipes

• Chicken Recipes

• Hot Dog Recipes

• Salad Recipes

• Dessert Recipes

Memorial Day Audience Segments

These segments can be used uncoupled in your own DSP

• BBQ & Grillers

• Chicken

• Steak

• Male Inferred (Demographic)

• Holiday Cooks

• Grocery Buyers

• Household Cooks

• Recipe Content

Memorial Day Campaign Options

• Programmatic via Deal ID / PMP

• Managed Service

Memorial Day Weekend Dates

• 2019 – 27th May

• 2020 – 25th May

• 2021 – 31st May

• 2022 – 30th May

• 2023 – 29th May

• 2024 – 27th May

The Memorial Day Advertising Timeline

Ideally your Memorial Day Ads should start early to mid May generating branding and consumer interest initially, then gearing up for increased activity to the few days prior to the Memorial Day Weekend.

Highly focused at men, some of the products ideal for promoting over the Memorial Day Weekend include;

• BBQs and Grills

• Charcoal / Wood

• Lighter fuel

• Grilling utensils and accessories

• Steaks / Seafood

• BBQ Sauce / Hot Sauce

• Marinates

• Beer and Spirits

Your Memorial Day Weekend Advertising doesn’t have to be just about barbeques and grilling, there is also significant opportunities to target women with outdoor related products such as outdoor settings, tablecloths, BBQ crockery as well as specific ingredients like salad products, dressings and mustard.

Lastly and essential to every backyard barbeque on Memorial Day Weekend is wine. This is a great opportunity for a wine brand to do heavy advertising activity at the start of the season to make their wine the must have for every BBQ. By positioning your white or red wine as the essential BBQ wine, it will immediately become the must have for each and every BBQ. Make an impression here at the beginning of summer with your Memorial Day Weekend Advertising and consumers will use your wine throughout the entire summer period ensuring multi-month sales.