Memorial Day Weekend Advertising
The US Memorial Day Weekend flags the start of summer and the start of BBQ and Grilling season. In backyards across America, barbeques and grills are fired up for the first time after the winter chill. For those in the BBQ business it makes sense to undertake Memorial Day Weekend Advertising to drive sales of products.
Memorial Day Advertising Strategies & Targeting
From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting and Audience Segments for their Memorial Day Ads. Mid May is when your Memorial Day Ads should be up and running.
Memorial Day Contextual Targeting
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BBQ / Grill Recipes
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Steak Recipes
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Beef Recipes
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Burger Recipes
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Chicken Recipes
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Hot Dog Recipes
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Salad Recipes
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Dessert Recipes
Memorial Day Audience Segments
These segments can be used uncoupled in your own DSP
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BBQ & Grillers
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Chicken
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Steak
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Male Inferred (Demographic)
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Holiday Cooks
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Grocery Buyers
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Household Cooks
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Recipe Content
Memorial Day Campaign Options
Memorial Day Weekend Dates
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2019 – 27th May
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2020 – 25th May
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2021 – 31st May
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2022 – 30th May
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2023 – 29th May
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2024 – 27th May
The Memorial Day Advertising Timeline
Ideally your Memorial Day Ads should start early to mid May generating branding and consumer interest initially, then gearing up for increased activity to the few days prior to the Memorial Day Weekend.
Highly focused at men, some of the products ideal for promoting over the Memorial Day Weekend include;
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BBQs and Grills
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Charcoal / Wood
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Lighter fuel
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Grilling utensils and accessories
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Steaks / Seafood
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BBQ Sauce / Hot Sauce
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Marinates
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Beer and Spirits