March Madness Advertising
In the USA, the month of March is all about Basketball. Known as the NCAA March Madness Tournament, there are total 67 Basketball games slated to be played over a 3-week period. Basketball fans are known to be crazy devoted to March Madness, giving advertisers and marketers ample opportunities to reach them during the tournament.
March Madness Advertising Strategies & Targeting
From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting for their March Madness Advertising Campaign. With many consumers organizing parties there is a increase in demand in finger foods, snacks, sodas and alcoholic beverages such as beer or cocktails which can be consumed while watching a game.