March Madness Advertising

In the USA, the month of March is all about Basketball. Known as the NCAA March Madness Tournament, there are total 67 Basketball games slated to be played over a 3-week period. Basketball fans are known to be crazy devoted to March Madness, giving advertisers and marketers ample opportunities to reach them during the tournament.

March Madness Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting for their March Madness Advertising Campaign. With many consumers organizing parties there is a increase in demand in finger foods, snacks, sodas and alcoholic beverages such as beer or cocktails which can be consumed while watching a game.

March Madness Contextual Targeting 

  • Snack Recipes

  • Chicken Wing Recipes

  • Nacho Recipes

  • Chili Recipes

  • Guacamole Recipes

  • Salsa Recipes

  • Dip Recipes

  • Pizza Recipes

  • Pasta Recipes

March Madness Audience Segments

These segments can be used uncoupled in your own DSP

  • Chicken Segment

  • Grocery Buyers Segment

  • Household Cooks Segment

  • Recipe Content Segment

  • Cocktail Content Segment

March Madness Campaign Options 

March Madness Dates 

March Madness is the entire Month of March.

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March Madness Advertising Across Gourmet Ads 

The NCAA March Madness Tournament happens at a fast-break speed, so make sure you prepare and book your advertising campaigns well in advance. Gourmet Ads can help businesses wanting to reach March Madness Fans reach the intended audiences. With 68 teams participating in the single elimination marathon, there is an ample supply of parties and festivities as fans rally to support their teams.

As the 67 basketball games alley-oop across the courts in the USA, party-hearty types will be cherry-picking their foods and drinks. Although historically the consumers were women, an increasing number of men are taking to the kitchen to prove their skills at putting together the perfect game snack and drink menu. People who don’t want a buzzer-beater will get started early to ensure that the people remember the food as well as the score.

A pick and roll selection will eliminate a sixth-man situation when it comes to party food. Appeal to consumers with the idea to keep it bite-size. Finger food is easy to serve and eliminates the mess of large dishes. Some suggestions are ham and cheese sliders, mini meatball sandwiches, and corn dog muffins. For drinks, beer and wine are the standard offerings.

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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