Hanukkah Advertising

Hanukkah Advertising

Hanukkah is the eight-day Jewish festival in late November to December, which honors the dedication of the Temple in Jerusalem. While the typical symbol of Hanukkah is the menorah candle, it is also marked by the playing games of dreidel, and eating of oil-based foods. Unlike Shabbat, the festival does not prohibit people from their daily activities, and you’ll find that a lot of families give each other gifts every night. Hanukkah Gelt – a gift of money or chocolate – is often given to children at this time. What’s important to remember is that your advertising needs to be sensitive to the cultural understanding of Hanukkah – it is a more community and family-oriented holiday than about ritual. Be sure to research how your products and offerings can satisfy an existing need for the Jewish community, rather than simply telling people how to light their candles!

Hanukkah Advertising Strategies & Targeting

From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting and Audience Targeting for their Hanukkah Advertising Campaign.

Hanukkah Advertising Contextual Targeting

• Kosher Recipes

• Hanukkah Recipes

Hanukkah Advertising Audience Segments

These segments can be used uncoupled in your own DSP

• Kosher Cooks

• Holiday Cooks

• Recipe Content

Thanksgiving Campaign Options

• Programmatic via Deal ID / PMP

• Managed Service

Hanukkah Dates

Hanukkah starts on the Hebrew calendar date of 25 Kislev, and lasts for eight days. Here are the Hanukkah dates for the future.

• 2019 – 22nd December

• 2020 – 10th December

• 2021 – 28th December

• 2022 – 18th December

• 2023 – 7th December

• 2024 – 26th December

Hanukkah is Blue & Silver
Just as red and green are typical Christmas colors, Hanukkah comes with its own traditional aesthetic – namely, blue and silver. Appreciating and respecting the traditions which already exist around Hanukkah is a great way to show you care about your Jewish client base. This can lead to brand loyalty and future sales with customers.

Kosher Foods for Hanukkah ?
If you already sell kosher foods, then it’s important to make sure you’re offering up the best marketing around it. Advertising your products with blog posts or information about favorite seasonal recipes is a great way to show people why it’s worth their time to spend money on your products. In many cases, stressing your proof of benefit is the best way to tap into a newer market.

Make It Fun for Hanukkah
If you’re a company which already appeals to the gift-giving element of Hanukkah, consider how you could appeal directly to the Jewish market.