Hanukkah is the eight-day Jewish festival in late November to December, which honors the dedication of the Temple in Jerusalem. While the typical symbol of Hanukkah is the menorah candle, it is also marked by the playing games of dreidel, and eating of oil-based foods. Unlike Shabbat, the festival does not prohibit people from their daily activities, and you’ll find that a lot of families give each other gifts every night. Hanukkah Gelt – a gift of money or chocolate – is often given to children at this time. What’s important to remember is that your advertising needs to be sensitive to the cultural understanding of Hanukkah – it is a more community and family-oriented holiday than about ritual. Be sure to research how your products and offerings can satisfy an existing need for the Jewish community, rather than simply telling people how to light their candles!