Easter Advertising

Right around the world Easter is all about Chocolate Eggs and Chocolate Bunnies! However even if you don’t sell chocolate Easter eggs there are other significant opportunities over the Easter holiday period for all types of industries. Once regarded simply for the kids, Easter has become one of the most profitable holiday seasons of the year. With many consumers having their tax return money in their pockets to spend, an Easter Advertising campaign can be the first big holiday of the year.

Easter Advertising Strategies & Targeting

Easter Advertising isn’t just about Advertising Chocolate Easter Eggs! From a Media Planning and Buying perspective, Gourmet Ads recommends for brands wanting to engage and influence Grocery Buyers using Contextual Targeting and Audience Targeting for their Easter Advertising Campaign.

Easter Contextual Targeting

  • Easter Recipes

  • Chocolate Recipes

  • Side Dish Recipes

  • Brunch Recipes

  • Holiday Recipes

  • Baking Recipes

Easter Audience Segments

These segments can be used uncoupled in your own DSP

  • Easter Content

  • Holiday Cooks

  • Grocery Buyers

  • Household Cooks

  • Recipe Content

Easter Dates  

  • 2019 – Sunday 21st April

  • 2020 – Sunday 12th April

  • 2021 – Sunday 4th April

  • 2022 – Sunday 17th April

  • 2023 – Sunday April 9

  • 2024 – Sunday March 9th

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Easter Advertising Ideas

Food Brands
With Easter being central to all thing’s food (like Easter brunch or dinner!), no food brand can afford to miss advertising their products at this time of the year. Ideally running a week before Easter, the campaign will be aimed at driving consumers to their local supermarket or grocery store for everything from eggs to Easter candy.

Grocery & Supermarkets
With many people spending time with the family over Easter it’s important to gain market share in the days leading up to the Easter weekend. Ideally, your Easter advertising will feature creative with messaging to drive consumers in store, such as discounts off key staple items, or loss leader messaging to encourage them to do their Easter “big shop” while in store.

Diet & Weight Loss Brands
With many are indulging in chocolate Easter eggs and candy over the Easter holiday, there’s a unique opportunity for diet brands, gyms and weight loss companies to advertise and convert leads into new customers. Take advantage of people wanting a health kick.

Retailers
Given that Easter is of course a holiday period, many retailers run Easter sales at least 10 days prior to the sale to drive interest and increase visibility over the Easter weekend to drive consumers in store. Ideally, you’ll be running discounts off big ticket items and winter apparel.

Travel Companies
With most people spending time with their families over the Easter weekend, there are two opportunities here for travel companies. As many consumers head home to visit family and friends, there is a significant benefit for companies such as airlines to promote heavily up to 3-4 weeks prior to Easter, then slow campaigns closer to the weekend. The second opportunity lies in targeting consumers looking for a holiday weekend vacation, so vacation specials should be advertised 10-14 days from Easter weekend.

E-commerce Sites
Many of the major e-commerce retailers run Easter weekend specials, from free shipping to coupon discounts, so why let them have all the business? In the lead up to Easter why not run a campaign targeted at consumers with creative indicating your Easter specials.

Let’s Get Started ! 

Let the Gourmet Ads team walk you through all the options available to ensure that your Food, Supermarket, Beverage or Kitchen campaign has the best possible combination of Premium Guaranteed Inventory, First Party Data and Programmatic elements.

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