Easter Advertising Ideas
With Easter being central to all thing’s food (like Easter brunch or dinner!), no food brand can afford to miss advertising their products at this time of the year. Ideally running a week before Easter, the campaign will be aimed at driving consumers to their local supermarket or grocery store for everything from eggs to Easter candy.
Grocery & Supermarkets
With many people spending time with the family over Easter it’s important to gain market share in the days leading up to the Easter weekend. Ideally, your Easter advertising will feature creative with messaging to drive consumers in store, such as discounts off key staple items, or loss leader messaging to encourage them to do their Easter “big shop” while in store.
Diet & Weight Loss Brands
With many are indulging in chocolate Easter eggs and candy over the Easter holiday, there’s a unique opportunity for diet brands, gyms and weight loss companies to advertise and convert leads into new customers. Take advantage of people wanting a health kick.
Given that Easter is of course a holiday period, many retailers run Easter sales at least 10 days prior to the sale to drive interest and increase visibility over the Easter weekend to drive consumers in store. Ideally, you’ll be running discounts off big ticket items and winter apparel.
With most people spending time with their families over the Easter weekend, there are two opportunities here for travel companies. As many consumers head home to visit family and friends, there is a significant benefit for companies such as airlines to promote heavily up to 3-4 weeks prior to Easter, then slow campaigns closer to the weekend. The second opportunity lies in targeting consumers looking for a holiday weekend vacation, so vacation specials should be advertised 10-14 days from Easter weekend.
Many of the major e-commerce retailers run Easter weekend specials, from free shipping to coupon discounts, so why let them have all the business? In the lead up to Easter why not run a campaign targeted at consumers with creative indicating your Easter specials.