Back to School Advertising
Right around the world, Back to School time is considered one of the largest shopping season of the year, as families ready themselves for going back to school. When it comes to your Back to School Advertising, it’s important to consider timing – and you may find yourself surprised by what research has found. In the USA, the National Retail Federation found that over $80 billion was spent on Back to School shopping, with the average household spending ~ $500. So depending on your location, Back to School is different in the Northern Hemisphere compared to the Southern Hemisphere.
For most bricks and mortar retailers as well as online retailers, the Back to School season is the second largest selling season after the winter holidays. As such retailers are incredibly competitive at this time of year and are vying for sales. So how can your brand stand out from the crowd, influence parents and generate sales? Here are some ideas on how to make your back to school advertising campaign a success.